Brands that walked the talk on World Environment Day 2022

In a welcome step, several brands went ahead to announce new campaigns and initiatives on the World Environment Day, which was celebrated on Sunday, for the betterment of the planet, to encourage the public to become more aware and to actually make some positive changes in the way we function as a whole.

Here is a list of brands that pledged to bring about a change:

HDFC Mutual Funds #NurtureNature:

HDFC Mutual Fund has come up with its socially responsible #NurtureNature campaign again this year. Through this campaign, it aims to plant a sapling for every Systematic Investment Plan (SIP) registered online in eligible Equity-oriented and Gold Schemes between June 1– June 10, 2022. Last year, in association with Grow-Trees.com, HDFC MF had planted thousands of saplings under this innovative social cause. 

#NutureNature campaign aims to promote the cause of planet-friendly afforestation and spread awareness about the environmental and ecological significance of trees. On its part, HDFC MF encourages investors and partners to opt for online investments. For detailed terms and conditions, viewers can log on to

https://www.hdfcfund.com/information/nurturenature.

Blue Dart signs the UNFCCC Climate Neutral Now Pledge:

Blue Dart, South Asia’s premier express air and integrated transportation and distribution company, and a part of the Deutsche Post DHL (DPDHL) Group, signed the ‘Climate Neutral Now’ (CNN) pledge by the United Nations Framework Convention on Climate Change (UNFCCC). The pledge highlights the organisation’s commitment to ambitious CO2 reduction targets. 

Deutsche Post DHL Group has adopted a package of measures worth up to €7 billion to reduce its greenhouse gas emissions by 2030, in line with the Paris Climate Agreement, primarily to expand the use of sustainable technologies and fuels in its fleets and buildings. Its long-term goal is to reduce GHG emissions to net-zero by 2050.

Hyundai Motor India’s ‘Save Water Challenge’ for customers

Taking a step ahead for a sustainable future, Hyundai is encouraging its customers to opt for Dry Wash while giving their Hyundai car for servicing. As per the automobile manufacturer, each dry wash helps save approximately 120 litres of water. The 15 days ‘Save Water Challenge’ campaign commenced on June 3, 2022, and will culminate on June 17, while rewarding the participating customers in online and offline activities.

To add to the excitement, Hyundai will be rewarding 100 lucky winners with Amazon vouchers worth Rs 2000 each. Additionally, a free PUC (Pollution Under Control) check will be organised for cars visiting Hyundai workshops across India on World Environment Day - June 5, 2022.

Honda Motorcycle & Scooter India celebrates World Environment Week 2022

The company will undertake the plantation of over 44,000 saplings across its dealerships and office premises in India, along with other activities. Also, during the week free-of-cost PUC check-ups will be conducted in collaboration with the Society of Indian Automobile Manufacturers (SIAM) for all the customers visiting the HMSI authorised dealership network.

With an aim to bring a holistic understanding on environment protection, Honda will engage customer groups and personnel at 6000+ dealership network including HMSI associates at all its office locations and manufacturing plants in Manesar (Haryana), Tapukara (Rajasthan) Narsapura (Karnataka) and Vithalapur (Gujarat).

The week-long national campaign is a synergy between UNEP’s 2022 global theme of ‘Only One Earth’ and ‘Honda’s vision to realise carbon neutrality for all products and corporate activities Honda is involved in by 2050.’

Jindal Stainless organises a plastic waste collection drive

Jindal Stainless organised a plastic waste collection drive on Sunday across its corporate offices to sensitise employees of the detrimental impact of plastic on earth, and to re-emphasise the company’s focus on green and sustainable manufacturing. The company collaborated with ‘Green Dream Foundation’, a Delhi-based NGO and its CSR implementation partner, and invited its people to turn in their plastic waste in exchange for eco-friendly day-to-day products made of stainless steel.

The company also ran the #SwitchToStainless online campaign on its social media handles showcasing several initiatives taken up by the company to reduce the overall carbon footprint over the last few years. The campaign aimed at engaging with the millennial and younger audience, while educating them about the problems pertaining to plastic waste.

Nilon's #WeCare Initiative to create a greener and sustainable future 

In an effort to create a clean and sustainable environment, Nilon’s has come up with the initiative #WeCare.  On this World Environment Day, Nilon’s made a pledge to fight against global warming and climate change. 

As per the company, its manufacturing plant in Utran, Jalgaon is now completely solar-powered. It generates 8000 kWh units of energy every month which helps them save 96000 kWh units of energy each year. Link:

ITC Classmate engages students in Chennai to create Urban forests

Encouraged by ITC’s large-scale afforestation initiative, Classmate, the company’s stationery brand, has taken up a local tree plantation initiative in Chennai along with students on the occasion of World Environment Day. Over the past two decades, ITC Limited has been supporting a sustainable and inclusive forestry value chain for its Paperboards and Specialty Paper Business, contributing to carbon sequestration by creating a large green cover, whilst supporting large-scale livelihoods for tribals and marginal farmers.

The business has adopted an indigenous fibre-sourcing strategy by supporting the growth of renewable plantations, thus contributing to import substitution. ITC said its large-scale afforestation programme has greened over 9,50,000 acres of land and provided over 170-million-person days of sustainable livelihood to farmers to date in India.

The efforts made by ITC to promote responsible sourcing and sustainable plantations have led to the Forest Stewardship Council certification as well as membership in WWF-Global Forest and Trade Network.

The objective of this afforestation project is also to motivate school students to fully understand the importance of environmental positive actions and develop eco-consciousness. To ensure that, ITC Classmate has planned a dedicated orientation program in 24 schools in the city from June 10, 2022, to July 31, 2022. The program aims to enhance their understanding of nuances of resource utilisation, biodiversity preservation, and sustainability.

After attending the orientation program, students are expected to volunteer at the afforestation site in Vengadamangalam and get involved in post-plant maintenance like plant watering, manuring, nourishment, etc.

Metro Brands partners with PETA India to launch a vegan-friendly collection by a major Indian shoe retailer

Metro Brands – the footwear and accessories speciality retailer- has partnered with People for the Ethical Treatment of Animals (PETA) India to launch its vegan-friendly shoe collection, in honour of the colourful Earth and the animals who live on it.

While leather-free shoes are available in other stores, the collection marks the first time a major Indian shoe retailer is celebrating vegan footwear through an official collection – Metro Brands’ latest Tie-Dye Collection, made with modern, comfortable, and animal-free materials.

Nestle Maggi’s campaign ‘2-minute safaai ke naam’

Maggi rolled out a campaign to raise awareness of proper waste disposal. Maggi roped in actor Rajkumar Rao for the commercial, who highlighted how the brand had responsibly managed the plastic tonnage equivalent to the plastic of the number of packs it sold.

World Environment Day Campaign by Disney Star India

According to Disney, “Habits compound over time yielding big results. But if our habits have negative outcomes, the consequences are equally big and unpleasant. With decades of liberal and unchecked usage of fossil fuel – mostly due to vehicles – every breath of air takes our health downhill. That is the current state of our environment, especially in the cities. And unfortunately, our kids are getting affected the most. A WHO Report of 2018 says that children absorb up to a third of more pollutants from air than grown-ups just because they breathe more rapidly. So, one can only imagine the devastating impact of air pollution on them.”

The campaign talks about, one of the simplest solutions to lower air pollution is to tweak the daily habits and drive one day less in a week, so to give the future generation a healthier today and a better tomorrow.

To illustrate that, Disney Star India launched a film titled The Lung Test –

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Nickelodeon joins hands with the United Nations in India to protect our #OnlyOneEarth

Nickelodeon along with the United Nations in India will raise awareness on ways to reduce carbon footprint and emphasise on the importance of protecting the only planet we call home. The campaign aims to highlight the need to reset the balance with nature through individual actions and reduce our carbon footprint.

As a part of this campaign, Nickelodeon’s creative communication team will deliver the fundamental message of collective climate action with an emphasis on ‘Yeh Planet Hum Sabka Ghar Hai’.

Nickelodeon with the help of Nicktoons, will also be leveraging the UN’s existing school network in India to amplify the ‘Act Now’ program, online as well as offline.

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