Bennett, Coleman and Company Limited (BCCL), the parent company of The Times of India, The Economic Times, and several regional language newspapers, has won the first place for its campaign, “#MyFavAdInTOI” in the ‘Best Use of Social Media’ category in the 2022 Global Media Awards competition announced by the International News Media Association.
It also won the first place for ‘Most Creative Use of Advertising Formats’ for “Maharashtra Times Tulsi Seeds Innovation on World Environment Day”.
INMA recently announced 60 first-place recipients in its 2022 Global Media Awards competition. The INMA competition, which has been rewarding media excellence since 1937, evaluates news media companies across three segments: national brands, regional brands, and media groups.
During a ceremony broadcast across INMA.org, LinkedIn, YouTube, and Facebook Live, 60 winners were unveiled across 20 categories aimed at surfacing innovation and best practices in news brands, optimising the use of media platforms, subscriptions, advertising, data and insights, product, and newsroom.
Several other awards won by BCCL amongst the global competition include second place for the following campaigns:
BCCL also won the third place for: