Alvin Tse to assume the role of General Manager, Xiaomi India; Anuj Sharma to re-join the company as CMO

Xiaomi India, the smartphone and smart TV brand, has announced various organisational changes for the next phase of growth. Alvin Tse, a Xiaomi Global founding team member, POCO founding member, and former General Manager of Xiaomi Indonesia, will assume the role of General Manager, Xiaomi India.

Further, Anuj Sharma will be re-joining Xiaomi India as its Chief Marketing Officer. In his role, Sharma will spearhead the overall brand and marketing strategy. He will play an instrumental role in bolstering Xiaomi's connect with consumers across the nation.

Post his transition, Alvin Tse will join hands with the Xiaomi India leadership team and support the company's next phase of growth. Being a British national and true global citizen, Alvin has helped Xiaomi expand successfully into many global markets. Educated at Stanford University and having worked across four of the largest smartphone and internet markets in the world, he enjoys bridging markets, people, and opportunities.

The company said that after 7 years in India, last year Manu Kumar Jain transitioned to a global role as Group Vice-President and is currently responsible for International Strategy including International Marketing and PR.

Since the transition of Jain, Xiaomi India leadership team i.e., Muralikrishnan B, Chief Operating Officer; Raghu Reddy, Chief Business Officer, and Sameer BS Rao, Chief Financial Officer, have been leading the India business fairly independently and will continue to be a strong driving force behind the brand.

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