ABP Sanjha, the 24-hour Punjabi news channel from the house of ABP Network, has recently launched on Dish- the American television provider-, and Sling Television – the American streaming service, in the United States.
This launch also marks the availability of the first ABP Network channel on Dish & Sling platforms in the US. Before now, only ABP News had appeared on US-based platforms, barring Dish & Sling.
With this launch, ABP Sanjha is all set to keep its Punjabi international viewers apprised about every development taking place in Punjab and India.
The channel offers news coverage 24 hours a day. It promises to provide an authentic perspective on the news, with a focus on stories that matter to the Punjabi community across the world.
"The launch will be a monumental booster for the Punjabi communities living in the US to obtain nuanced reports about the current events of Punjab and India in their regional language. ABP Network is fully committed to helping the Indian communities stay connected to their roots by providing detailed information on relevant stories of their hometown making them accessible in the areas where they live," an ABP Network Spokesperson said.
Based on estimates, Dish has approximately 13 million subscribers while Sling Television is estimated to have about 2 million subscribers in the US.
For the launch of ABP Sanjha on Dish & Sling platforms in the USA, ABP Network has partnered with FYI Media Group, one of the South Asian content providers and distribution groups of North America.