ABP Network appoints Sameer Rao as CEO of ABP Creations

ABP Network has appointed Sameer Rao as the Chief Executive Officer (CEO) of ABP Creations, a 100% subsidiary of ABP Network. A seasoned media and entertainment professional, Rao has an experience of two decades in television, film, and digital platforms.

His appointment has been effective from June 1, 2022. He will be operating from ABP Network’s Mumbai office. 

Rao is a senior Indian media and entertainment industry professional with strong expertise in conceptualisation, development, and execution of original content. He has formerly worked at YouTube, Star India, Discovery Communications, Vinod Chopra Films, and UTV Motion Pictures in managerial and leadership roles.

In the recent past, ABP Studios, a content production house of ABP Creations, has shown tremendous potential with its co-produced and critically acclaimed Marathi feature film, ‘Karkhanisanchi Waari’ (Ashes on a Road Trip) which has been streaming exclusively on SonyLiv.

The film was nominated into eight categories for the prestigious Marathi Filmfare Awards of which it won three Filmfare Awards including awards for Best Picture, Best Director, and Best Supporting Actor Female. It also had eight nominations for the Maharashtra Times Sanman Awards (MATA) and three wins. ‘Karkhanisanchi’ was selected for Cannes content market as well, as one of the films that the government used to showcase as an exemplary work in the Marathi cinema.

“Say Yes to the Dress”, another ABP Studios production, streaming on Discovery Plus, has also been a hit among the audience. The series is an Indian adaptation of the American reality TV series by the same name that gives the audience the chance to experience the glitz and glamour of it all, as celebrated stylists try to get the brides say ‘yes’ to the elusive dress, whilst making it an intimate, poignant, and memorable experience for the audiences.

Avinash Pandey, CEO of ABP Network, said, “We are pleased to welcome Sameer Rao to the ABP Network family. We are certain that with his expertise and accomplishments, he will take ABP Creations to greater heights. In this dynamic period of digital growth, his vision will perfectly align with our goals for ABP Creations. I believe that over time, his knowledge, and ingenuity will further contribute to the organisation's success.”

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