ABD India urges consumers to “Come Alive” in its new campaign for Sterling Reserve

Allied Blenders & Distillers (ABD) has launched a new campaign, with the theme of “Come Alive!”, for its offering Sterling Reserve.

Sterling Reserve aims to be the catalyst that brings alive any situation and fills it with joy, energy, and zest.

The ad film uses an energetic, edgy, contemporary soundtrack that reflects the passion for life of consumers. The uninhibited spirit of joy, happiness and love of life.

Shekhar Ramamurthy, Executive Deputy Chairman at ABD, said, “ABD has always closely followed and kept in tune with the aspirations of consumers. With our new campaign ‘Come Alive’ with Sterling Reserve, we are inviting consumers to this world of joy, energy and excitement.”

Kartik Smetacek – Jt National Creative Director, L&K Saatchi & Saatchi, Publicis Groupe, said, “With the exciting 'Come Alive' campaign, Sterling Reserve has sought to challenge the category’s codes and speak to a younger audience in a way that’s accessible and intuitive.”

The campaign is live across key television channels, YouTube and OTT platforms.

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