ABD India has launched a new campaign “Taste the Thrill” for Officers Choice Blue (OC Blue).
The brand’s creative expression urges the consumer to free “one’s mind” and recharge in a world of high energy, fun and enjoyment. The stylish and modern tone of voice appeals to the youth who seek to live life to the full with their friends and colleagues.
Shekhar Ramamurthy, Executive Deputy Chairman at ABD, said, “The new campaign for OC Blue taps into the inherent category codes of enjoyment and relaxation. We are confident that this communication will energise OC Blue with existing and new consumers. “
“For the OC Blue consumer, one of the key reasons to engage is the promise of escape and excitement. That’s the core idea the campaign brings alive in a simple, vivid way,” said Kartik Smetacek – Jt National Creative Director, L&K Saatchi & Saatchi, Publicis Groupe.
The brand plans to amplify the content through a targeted media campaign keeping consumer affinity for sports, news, and entertainment on television and the digital. The campaign is live across the brand’s social media pages, key television channels and OTT platforms.