Zee Hindustan, the Hindi News channel, has launched its extensive marketing campaign in Delhi-NCR, Uttar Pradesh, and Madhya Pradesh.
The channel which has seen increasing viewership across India has launched a prelude for the marketing campaign with 3D model installation of 8-feet-tall mic in prime locations of Delhi, Lucknow, and Indore such as Nehru place market, Indore Airport and Lucknow.
This is also followed by a brand campaign in Delhi across three metro lines, 300 cabs and 500 autos.
In order to further the growing popularity of Zee Hindustan, the channel has been running a contest ‘Dekho Zee Hindustan, Jeeto Gold’ as an initiative to create brand recognition, awareness and create product sampling. The four-week contest will require audiences to answer the question and lucky winners will stand a chance to win gold worth of 50 thousand rupees from the channel.
Zee Hindustan addresses the need gap of a channel exclusively focused on delivering news on national issues in Hindi. The channel offers specially curated programming that caters beyond politics and debates by including shows on crime, lifestyle, health etc.
Anindya Khare, Head of Marketing, Zee Media Corporation Limited, said, “Within a short span of time Zee Hindustan has been able to create a distinct identity for itself and thereby amassing viewer preference. This campaign is aimed at engaging with our viewers and gratifying them for their channel loyalty. Our viewership on the digital platforms has also grown exponentially which is a testament of viewers trust in the Zee Hindustan brand. We are positive that it will also reflect in the viewership of other mediums as well”.
To further promote the channel in these regions, Zee Hindustan has also partnered with radio channels and outdoor media campaigns.