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Wavemaker wins Audible’s global media mandate

The pitch for the account size pegged around $500 million was called late last year and all the major media holding companies participated in it

Amazon’s audio app Audible has consolidated its paid media mandate with Wavemaker globally. The account was won post a competitive pitch process.

According to media reports, Audible spends about $500 million on media every year. 

Previously its media planning and buying was handled by different agencies worldwide.

Audible operates in India, US, Canada, Spain UK, Italy, France, Germany, Australia and Japan.

The pitch was called late last year and all the major media holding companies participated in it.

The review process was led by Audible chief financial officer and chief growth officer Cynthia Chu and Executive Vice-president, head of international, Susan Jurevics.

Chu said, “Wavemaker’s energised approach to media will help Audible reach many more potential customers around the world, and its global background will bring a nuanced, individualised approach to each marketplace in which we offer our service.

Toby Jenner, Global Chief Executive Officer, Wavemaker, commented, “We developed bespoke principles to power Audible’s next level of performance, which will be underpinned with our market-leading data and technology capabilities. We couldn’t be more excited to work with Audible and its teams around the world. We are two businesses very much culturally aligned through our vision for the future.” 

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