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Wai Wai announces association with MTV Roadies as its ‘Ready-to eat’ partner

The partnership aims to revolutionise the current market trend of ‘Eatertainment’- the perfect amalgamation of the adventure reality show with the sumptuous noodle brand

CG Corp Global's noodle brand Wai Wai has announced its association as a 'Ready-to eat' partner with the youth-oriented MTV show- Roadies.

The partnership aims to revolutionise the current market trend of ‘Eatertainment’- the perfect amalgamation of the adventure reality show with the sumptuous noodle brand. 

Host of MTV Roadies Journey in South Africa, Sonu Sood, said, “MTV Roadies is synonymous with remarkable youth spirit, something that CG Corp Global’s noodle brand Wai Wai also associates with. Like the new format of ‘Buddy pairs’, the show’s ready-to-eat partner Wai Wai is an enduring ‘buddy’ for the contestants during their journey.”

Varun Chadhary - MD CG Corp Global, said, "Wai Wai as a brand, positions itself not just across the age timeline but specifically with the youth. And we look forward to these kinds of opportunities and youth-oriented shows and events such as the Roadies, that has national appeal amongst our TG too."

He added, “CG Corp Global is not only expanding its marketing budget but also its product portfolio and creating more awareness, visibility, and presence of its brand in the market.

By shaking hands with the reality show, Wai Wai intends to keep the youth audience in awe.

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