Skybags with its new Summer 2022 collection of travel bags is aiming to own the trend of airport look and raise the bar with its bold and colourful prints which have been unveiled in its latest campaign ‘Chase the world’.
Keeping in mind the Gen Z travellers’ aspirations to stand out and explore, the campaign showcases fashion forward bags featuring its bold, colourful and maximalist designs. ‘Chase the world’ features Varun Dhawan at his expressive best, it aims to rightly capture the impulsive, fun and fashion sensibilities of today’s youth.
Dhawan’s vibe connects with millennials and GenZ consumers, who are looking to make a statement with stylish and eye-catching Skybags design and functionality.
With Dhawan urging youngsters to ‘Chase the world’, the campaign taps into the aspirations of a growing number of young people who want to venture out in search of new experiences, wanting to scale new heights in their lives. It is expected to stoke people’s desire to travel, encouraging viewers to get their ‘bucket lists’ out and get ready to make it real. It will resonate with the millennial and GenZ travel enthusiasts who had to spend large parts of the past two years being holed up at home on account of intermittent lockdowns.
The campaign is ready for a 360-degree launch across a range of media like TV, Cinema, digital platforms and OOH for a maximum impact. Interaction between the brand and the audience will be on the digital platforms, where people like to share their travel experiences through pictures, Vlogs and more. These new-age travellers want to look their best across various locales, with the trendiest gear on them.
Praful Gupta, Vice-President, Marketing, VIP Industries Limited, said, “The global unlock, signals the bouncing back of the travel and hospitality industry. To celebrate the new normal, we aim to connect very closely with our target millennial and Gen Z consumers who are all set to chase the world in style. We have endeavoured to reach out to the millennials who are always in quest of something truly unique and trendy. Both the campaign and the collection aim to capture this essence. Through our campaign, we are geared to cater specifically to the needs of this segment.”