Triller India's Glam Guru 'drives reach of 60 million'; winner signs brand collab deal with Renee Cosmetics

Triller, the AI-powered open garden technology platform for creators, had launched a hybrid model Make-up IP – Glam Guru, for talented makeup artists to provide them with a platform to showcase their skills. The IP recognized makeup artists across the nation for their prowess in creating different makeup looks and drove a reach of over 60 million during the four week-long campaign, as per the platform. 

Numerous contestants shared their entries, creating different makeup looks including Bold, Unique, Unfiltered, Trendy, and Mystic through short videos. The top 15 contestants also got the chance to be mentored by leading fashion and beauty influencers, and short-form video star Mrunal Panchal AKA Mrunu in an interactive masterclass.

Out of these, the top 5 qualifiers were selected for the qualifier round which was streamed live on Instagram and Triller TV. 

The top 5 qualifiers, Preeti Tandon, Goldy Dhillon, Israa, Aridhi Gupta, and Vaishali Jain, were awarded special gift hampers including makeup hampers from Renee Cosmetics, the official sponsor for the event. Out of these, Preeti Tandon was crowned the ‘Glam Guru’ and rewarded with an exclusive Renee hamper, hairstyling & vanity kit, and a brand collaboration partnership by Renee Cosmetics. She was also onboarded as a vendor on the WeddingWire India app (Media Partner), the Indian Subsidiary of The Knot Worldwide. 

Rohan Tyagi, Vice-President of Triller India, said, “We are thrilled to witness the amazing response we’ve received from talented makeup artists across the country. Glam Guru is one of the many exciting IPs that we have planned on our platform and we look forward to exploring more such collaborations in the future. Our goal at Triller is to create an ecosystem that keeps providing such unique experiences for all Indian creators. We thank Renee Cosmetics for being a part of this journey and supporting us in creating this opportunity”. 

Aashka Goradia Goble, Co-Founder, Renee Cosmetics, said, “Glam Guru has provided a great opportunity for Indian makeup artists and content creators to expand their horizons. It gives us a great pleasure to have been a partner for Triller in this journey and contribute to the creator ecosystem that Triller is creating."

“Glam Guru was a great experience for me. It was mind-blowing to see the entries and the creativity of makeup artists from all over the country. It was inspiring to have been a part of this journey with Triller and I look forward to doing more such collaborations with Triller in the future,” said Mrunal Panchal, Content Creator.

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