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Tata Copper Water launches “Jeene Ka Paani” campaign

The campaign has been conceptualised and created by Tilt Brand Solutions

Click on the image to watch the TVC

Tata Copper Water has launched “Jeene Ka Paani” campaign, conceived and created by Tilt Brand Solutions, which brings to life the proposition of the timeless Indian tradition of drinking water from copper vessels.

Tata Copper Water has been crafted by the experts at Nourishco Beverages by leveraging the timeless Indian tradition. 

KS Kuttiah, VP - Marketing, Nourishco Beverages, said, “We worked very closely with Tilt for the rebranding of Tata Water plus to Tata Copper Water and developing the new packaging, positioning, and communication. We are delighted with the feedback we have received on this new brand communication idea as it does full justice to the powerful consumer proposition on which it's based.”

Adarsh Atal, Senior Director - Creative, Tilt Brand Solutions added, “We conceived and designed this campaign to persuasively, but with a light touch, draw a parallel between Tata Copper Water and water drunk from copper vessels. We also wanted to land the message that this water enables you to embrace life in all its fullness. Thus ‘sirf peene ka pani nahin, yeh hai jeene ka paani'.” 


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