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Sony Pictures Television India & Isobar make Spider-Man fans ‘Tap Into The Multiverse’ on their phones

Through this campaign, the duo created a Multiverse on mobile devices to bring the essence of the movie ‘Spider-Man: No Way Home’ to the fans before they buy or rent the movie on the BookMyShow stream

Sony Pictures Television India and Isobar, the creative experience agency from dentsu India, launched a campaign to give the audience an experience of the Multiverse, a physics theory that is barely known to the layman.

Through this campaign, the duo created a Multiverse on mobile devices to bring the essence of the movie ‘Spider-Man: No Way Home’ to the fans before they buy or rent the movie on the BookMyShow stream.

The Multiverse was a key part of Spider-Man: No Way Home for Sony Pictures Television India.

Isobar India has developed a website titled, 'Tap Into The Multiverse', where a single URL - tapintothemultiverse.com can be opened on different browsers to get an experience of different villain universes each time.

The website is created to showcase the two universes belonging to the three villains - Doc Ock, Electro and Green Goblin.

One villain can be accessed with each unique browser visit, while the URL remains the same.

The fans are further tested on their villain IQ with interactive questions for a more immersive experience. After this unique experience, the fans are given the option to purchase Spider-Man: No Way Home on BookMyShow Stream and enjoy extra footage that has never been seen before.

Link to the Multiverse: https://multiverse.sonypicturesindia.com/ 

Sonika Bhasin, VP, Sales and International Distribution, Sony Pictures Television South Asia, said, "For a movie like this, the experience of the Multiverse just leaves you wanting more. It's a prelude to an experience that’s completed by streaming Spider-Man: No Way Home on BookMyShow Stream. People want to not just watch, but also engage with the brand and experience it." 

"It is just not enough to give the audience a taste of a film like this through a trailer. A completely unique experience is what Spidey fans deserve, and it's what they got with Tap Into The Multiverse,” added Heeru Dingra, Chief Executive Officer, Isobar India group.

Aalap Desai, Chief Creative Officer, Isobar India and Taproot Dentsu, commented, "An iconic franchise like Spider-Man calls for an iconic idea to promote it. A simple question we asked ourselves was, why wait for the movie to get an experience of your friendly neighborhood Spider-Man? Why not give fans an experience even before they stream it at home? That's what we did with ‘Tap Into The Multiverse’."

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