Publicis In-Motion has announced the appointment of Shonali Sharma as Head of Arc Worldwide’s Delhi Office. Sharma will closely work with the India leadership team of ARC worldwide helmed by Pravin Vadhera.
Publicis In-Motion is Publicis Groupe India's specialist entity focusing on building brands by creating experiences and engagement with consumers while they are on the move.
Arc Worldwide specialises in brand activation, experiential engagement and shopper marketing. With a team of over 150 professionals, Publicis In-Motion’s expertise lies in crafting ideas that move people to like, share, participate, advocate and explore brands, thereby moving them to purchase.
As Head of Arc Worldwide’s Delhi office, Sharma will head an adept team of experts and focus on making Arc Worldwide a preferred partner for brands looking to ace their customer connect across channels and platforms.
In India, Arc has been the partner of choice for brands like Diageo, Acko, Airtel, Isuzu, and HP to name a few. Most recently the team executed the launch of Airtel’s 5G experience with the recreation of in-stadia experience of former Indian Cricket team Captain Kapil Dev’s legendary 175 run innings from the 1983 Cricket World Cup with live 5G powered hologram.
Sharma brings with her eighteen years of solid experience in experiential marketing, brand development, sports marketing, integrated marketing and communication.
In the past, she has worked with agencies like Candid Marketing Services, Ogilvy Action, Cheil Communications, along with managing the PGAI Tour and launching Delhi Daredevils at the IPL. She has worked across a range of brands from telecom (Idea, Vodafone, Motorola), FMCG (Pepsi, Cadbury's, Revlon, Samsung) and media (National Geographic, Discovery Networks) to technology (Microsoft, Lenovo) and pharma (Novartis) amongst others.
Praveen Vadhera, Head, Publicis In-Motion, said, "In 2022, Publicis In-Motion is looking at scaling up in a big way. I am thrilled to have Shonali on board. She brings with her expansive experience and keen insight into future trends. I am excited about the value we can create for our clients with her expertise."
Sharma added, "I am excited to be a part of Arc’s continued success in India. Parveen has always been a great visionary and the team in India has an eclectic mix in terms of skill sets and an attractive client portfolio across our group companies. I want to leverage my expertise and creativity to complement these skills and help clients further unlock their potential through innovative and effective experiential marketing strategies.”
Sharma has launched a label called "Breathe" – an initiative to make art more accessible in everyday life thereby supporting local artists. Breathe brings together works of various artists in the form of soulful, ethical merchandise – apparel, stationery and home décor.