Lendingkart, the fintech platform, has announced Rajkumar Rao as their brand ambassador and launched the ‘Business Loans Bole Toh Sirf Lendingkart’ campaign to connect with the Indian MSMEs.
Rao’s rise in the Indian film industry is a testimony that hard work and following your dreams truly pays off. That made him the perfect fit to connect with the Indian MSME community.
In Lendingkart videos, the actor portrays a helpful friend to an MSME businessperson, who is in need of a business loan in order to expand his business.
To MSMEs across the country, Lendingkart offers unsecured business loans which are tech-driven with fast disbursal, an unbiased approval process and easy access and availability – all the while being seated at home.
Lendingkart believes that for businesses to flourish in the 21st century, they need a companion and partners from this century in helping them grow exponentially.
The campaign has been conceptualised by WPP’s Contract Advertising, where the thought is pegged in the insight based on the idea that for many things in life, there are conflicting choices and can put oneself in a dilemma. But for a few things, the choice is clear, such as business loans equal only Lendingkart.
Harshvardhan Lunia, Founder and CEO at Lendingkart, said, “We are delighted to have Rajkumar on board for our first-ever integrated brand campaign. Rajkumar has started his journey from grassroots and made a mark in the film industry. He is the perfect ambassador for us in our journey to simplify MSME financing. We clicked well together right in the first meeting we had. As the digital economy grows, it is imperative to spread awareness about digital business loans being available at fingertips. Lendingkart is playing a major role in bridging the credit gap that MSME sector faces. It is great that we have a friend in Rajkumar now”
Ram Deshpande, Senior Vice-President and Head of Marketing, at Lendingkart said,” Rajkumar Rao perfectly represents the dreams and aspirations of MSMEs who start from scratch and envision bringing a change. With Lendingkart, small businesses across India can make their dreams come true. We are pleased to have Rajkumar with us to communicate our value proposition to a wide audience of small businesses in India. As we try to make a positive impact in people’s lives every day, we want more people to know how they can benefit by associating with Lendingkart. Our message of providing hassle-free loans is being carried beautifully through the TVCs, which have been conceptualised and executed by Contract Advertising.”
Rao said, “Millions of businesses in India dream of expanding their successful venture, and with Lendingkart, it’s a new world of possibilities that awaits them. Taking a business loan has fundamentally changed with Lendingkart’s completely tech-driven offering. Every MSME should feel that access to working capital is always within easy reach right on their phones, without the hassles of collateral or a complex approval process. I hope that with this association, many MSMEs feel assured about the options to expand their business with a 21st century partner like Lendingkart.”