India wins 24 Pencils at The One Show 2022; Dentsu Webchutney leads APAC with seven Gold Pencils

Dentsu Webchutney Bengaluru led all agencies in Asia-Pacific with seven Gold Pencil wins in The One Show 2022, all for Vice World News “The Unfiltered History Tour”.

A total of seven Gold Pencils, 10 Silver, seven Bronze, and 32 Merits were won by eight agencies and production companies in India. 

Along with the seven Gold Pencils, Dentsu Webchutney Bengaluru picked up nine Silver, two Bronze and three Merits for “The Unfiltered History Tour”.

FCB India Delhi won Silver with Goodmorning Films Mumbai for “The Mirror - See Me As I Am” for UNAIDS in Health & Wellness, Film.

The list of Bronze Pencil winners from India (excluding two Bronze won by Dentsu Webchutney Bengaluru for “The Unfiltered History Tour”): 

Byju's Bengaluru with Dora Digs Mumbai for its own “Master Ji - A Teachers' Day Tribute” in Moving Image Craft, Writing - Single .

DDB Mudra Group Mumbai “EatQual” for McDonald’s in Design, Packaging – Specialty.

Ogilvy Mumbai “Shah Rukh Khan-My-Ad” for Mondelez in Direct Marketing, Craft - Data-Driven Personalization.

Ogilvy Mumbai “Shah Rukh Khan-My-Ad” for Mondelez in Interactive, Online & Mobile, Innovation in Interactive, Online, & Mobile.

VMLY&R Commerce Mumbai “Hackwashing” for Hindustan Unilever, Lifebuoy in Health & Wellness, Experiential / Immersive / Events.

Globally, Leo Burnett Chicago was the top-scoring Gold Pencil winner with 20 Golds, all for “The Lost Class” on behalf of Change the Ref.  

Nine One Show Gold Pencils were won by McCann Paris Neuilly-sur-Seine, all working with McCann Health London, McCann Worldgroup Germany Düsseldorf and Weber Shandwick Neuilly-sur-Seine for “The Bread Exam” on behalf of Spinneys and the Lebanese Breast Cancer Foundation.  

Africa São Paulo won eight Golds, four each for House of Lapland “Salla 2032” and Folha de S.Paulo Newspaper “The Most Valuable News”.

Along with Dentsu Webchutney Bengaluru, TBWA\Paris Boulogne-Billancourt also won seven Gold Pencils, including five working with \Else Boulogne-Bilancourtfor for “Only Keep the Best of France” on behalf of Le Chocolat des Français.

A total of 19,579 pieces from 66 countries and regions were entered in The One Show 2022, an increase of 10.5% over last year. Agencies, studios, brands, production companies and designers in 44 countries and regions were awarded 192 Gold Pencils, 164 Silver, 233 Bronze and 1,022 Merits. 

All Gold, Silver, Bronze Pencil and Merit winners were announced in advance of The One Show 2022 in-person awards show on May 20 in New York, where all Special Awards, including Best of Show, Best of Disciplines, Agency of the Year winners and more, will be revealed.    

All Pencil and Merit winners are featured in The One Show 2022 winners’ showcase.

Special Awards winners will be announced at The One Show 2022 in-person ceremony in New York on May 20, including Best of Show, Best of Disciplines, CMO Pencil, Fusion Pencil, Green Pencil, Penta Pencil, Sustainable Development Goals Pencil, and “of the Year” winners.

The One Show 20221 Global, Regional and Country Creative Rankings will be announced on May 23.

The showcase of all One Show 2022 Pencil and Merit winners can be viewed here.

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