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Mindshare and the Times of India swept Media and Publisher Abby awards announced on Thursday at Abby 2022 that returned after a hiatus of two years at Goafest taking place at Grand Hyatt, Bambolim, Goa.
With eight Gold Abbys, Mindshare retained its Agency of the Year title.
The only Grand Prix in Media Abby went to Lodestar UM.
This year, there were a total of 1014 entries for the Media Abby from 54 different agencies. Out of these, 356 entries from 25 agencies made it to the shortlists.
The Media Abby saw a total of 87 awards including a Grand Prix, 21 Gold, 28 Silver and 37 Bronze medals.
Full list of Media Abby winners:
|
Sub Category |
Title |
Brand |
Agency |
Metal |
|
01. Innovative Use of Audio Visual |
Swag Se Solo |
Pepsi |
Mindshare |
Gold |
|
01. Innovative Use of Audio Visual |
Amul's TRP-shattering rendezvous with a nostalgic Ravana and the epic Kauravas |
GCMMF (Amul) |
Lodestar UM |
Gold |
|
01. Innovative Use of Audio Visual |
SKODA “ 3D MAPPING AT HIGHEST PEAK, ROHTANG PASS |
SKODA |
Omnicom Media Group India |
Silver |
|
01. Innovative Use of Audio Visual |
SaffolaLife - Heart Ka Exam |
SaffolaLife |
Madison |
Silver |
|
01. Innovative Use of Audio Visual |
OTT Live on TV: BiggBossNonStop Roadblock |
Dinsey+Hotstar |
Mindshare |
Silver |
|
01. Innovative Use of Audio Visual |
India Ko ROKO |
Star Sports |
Mindshare |
Bronze |
|
01. Innovative Use of Audio Visual |
MPL #FanBannJaaoge |
MPL Sports Foundation |
Initiative Media India Pvt. Ltd. |
Bronze |
|
01. Innovative Use of Audio Visual |
Johnson's Baby - Precision on TV |
Johnson's Baby |
Lodestar UM |
Bronze |
|
01. Innovative Use of Audio Visual |
Where there is bonding, there is a coca-cola |
Coca-Cola |
Mediacom |
Bronze |
|
01. Innovative Use of Audio Visual |
Unacademy #LetsCrackIt – Launch campaign |
Unacademy |
Initiative Media India Pvt. Ltd. |
Bronze |
|
02. Innovative Use of |
Poke for a Cause |
SaffolaLife |
Madison |
Gold |
|
02. Innovative Use of |
Stop The Beauty Test |
Dove |
Mindshare |
Gold |
|
02. Innovative Use of |
My Bappa My Makhar |
Sakal Media Group |
Setu Advertising Pvt. Ltd. |
Silver |
|
02. Innovative Use of Print |
AMUL's VERTICAL UPSHOT TO DRIVE SCALE AND ROI THROUGH AN OFF-BEAT PRINT SOLUTION |
GCMMF (Amul) |
Lodestar UM |
Silver |
|
02. Innovative Use of |
SCAM that SHOOK the Nation TWICE! |
SonyLIV |
mSix&Partners |
Bronze |
|
02. Innovative Use of |
Fragrantly Yours : HAPPY BATHROOMS |
AER |
Madison |
Bronze |
|
03. Innovative Use of Activation |
The Punishing Signal |
Mumbai Police |
Lodestar UM |
Gold |
|
03. Innovative Use of Activation |
SKODA "3D MAPPING AT HIGHEST PEAK, ROHTANG PASS |
SKODA |
Omnicom Media Group India |
Silver |
|
03. Innovative Use of Activation |
INDIA's BIGGEST DRONE SHOW |
OPPO |
Madison |
Bronze |
|
03. Innovative Use of Activation |
D2C |
HUL |
Mindshare |
Bronze |
|
04. Innovative Use of Out of Home |
The Punishing Signal |
Mumbai Police |
Lodestar UM |
Gold/ Grand Prix |
|
04. Innovative Use of Out of Home |
SKODA ROOH " Where tech meets reality |
SKODA |
Omnicom Media Group India |
Silver |
|
04. Innovative Use of Out of Home |
Baapu Reminder |
Tata Salt |
Madison |
Bronze |
|
04. Innovative Use of Out of Home |
Take the Uttarakhand Pause... |
Uttarakhand Tourism |
Signpost India |
Bronze |
|
04. Innovative Use of Out of Home |
Hellmann's Express comes to Kolkata |
Hellman's Mayonnaise |
Mindshare |
Bronze |
|
05. Innovative Use of Cinema |
Dettol's promise of safety in PVR to regain consumer trust |
Dettol |
DentsuX |
Bronze |
|
05. Innovative Use of Cinema |
Honda - Its a Silent Start |
Honda Motorcycle and Scooter India |
Tribes Communication Pvt. Ltd. |
Bronze |
|
06. Innovative Use of Radio |
How Radio City became Haunted City |
Amazon Prime Video |
Initiative Media India Pvt. Ltd. |
Gold |
|
06. Innovative Use of Radio |
Leveraging Radio to Drive Fan Rivalry - Indian Super League |
Star Sports |
Mindshare |
Gold |
|
06. Innovative Use of Radio |
Chamakdar Kisse |
Asian Paints Ace Te Shyne |
Madison |
Silver |
|
06. Innovative Use of Radio |
Gala - 'WHY JUST CLEAN HOME' |
Freudenberg Gala |
Initiative Media India Pvt. Ltd. |
Bronze |
|
07. Innovative Use of Branded Content - Integration |
KUSHIYON KI SHURUVAAT, INDIA KE TYOHAR KE SATH |
Amazon.in |
Initiative Media India Pvt. Ltd. |
Gold |
|
07. Innovative Use of Branded Content - Integration |
#DealersAddColor |
Asian Paints |
Madison |
Silver |
|
07. Innovative Use of Branded Content - Integration |
Zyada gyaan nahi baata; seedhe- simple idea se bhaukaal machaa daala |
Amazon Prime Video |
Initiative Media India Pvt. Ltd. |
Silver |
|
07. Innovative Use of Branded Content - Integration |
MPL #FanBannJaaoge |
MPL Sports Foundation |
Initiative Media India Pvt. Ltd. |
Silver |
|
07. Innovative Use of Branded Content - Integration |
Black Lady Mera Naam, Har Pal Fashionable Rehna Mera Kaam |
Amazon Fashion |
Initiative Media India Pvt. Ltd. |
Bronze |
|
07. Innovative Use of Branded Content - Integration |
Add An Ad 3.0 |
HDFC Bank |
Kinnect |
Bronze |
|
07. Innovative Use of Branded Content - Integration |
Lenskart Brand Integration |
Lenskart |
Starcom India |
Bronze |
|
08. Innovative Use of Branded Content - Creation |
Mirzapur Season 2 - Purvanchal Ke Samachar |
Amazon Prime Video India |
SoCheers |
Gold |
|
08. Innovative Use of Branded Content - Creation |
WTHI S4 - Building Authenticity into Celebrity Influencers |
Asian Paints |
Madison |
Silver |
|
08. Innovative Use of Branded Content - Creation |
SKODA ASMR“ Sound of Peace guaranteed! |
SKODA |
Omnicom Media Group India |
Bronze |
|
08. Innovative Use of Branded Content - Creation |
SKODA Sonic Roots |
SKODA |
Omnicom Media Group India |
Bronze |
|
09. Innovative Use of Digital Search |
Did You Mean Loctite Quick? |
Asian Paints Loctite Quick |
Madison |
Silver |
|
09. Innovative Use of Digital Search |
Building Dealer Sales by leveraging “… near me―in Search |
Asian Paints Royale Teflon |
Madison |
Bronze |
|
10. Innovative Use of Social Media |
Pepsi Money Heist |
Pepsi |
Mindshare |
Gold |
|
10. Innovative Use of Social Media |
UPI Chalega “ Building the world's largest digital payments ecosystem |
National Payments Corporation of India |
Fulcro |
Silver |
|
10. Innovative Use of Social Media |
Bud for Good |
Budweiser |
Starcom India |
Silver |
|
10. Innovative Use of Social Media |
The Family Man Job Hunt |
Amazon Prime Video India |
SoCheers |
Bronze |
|
11. Innovative Use of Digital Display |
The Invincible Drunk Driver Challenge Display campaign |
Kotak General Insurance |
Fulcro |
Gold |
|
11. Innovative Use of Digital Display |
Disinfection Alert System |
Domex |
Mindshare |
Silver |
|
11. Innovative Use of Digital Display |
Content ko Jode instant rakhe permanent |
Asian Paints Loctite Quick |
Madison |
Bronze |
|
12. Innovative Use of Mobile |
Cinderella AR Campaign |
Amazon Prime Video |
Schbang |
Gold |
|
12. Innovative Use of Mobile |
Wheel Ghar Se Career |
Active Wheel |
Mindshare |
Silver |
|
12. Innovative Use of Mobile |
Screen ka Pehredar |
Asian Paints Viroprotek |
Madison |
Bronze |
|
12. Innovative Use of Mobile |
What's In A Cup of Horlicks |
Horlicks |
Mindshare |
Bronze |
|
12. Innovative Use of Mobile |
Disinfection Alert System |
Domex |
Mindshare |
Bronze |
|
13. Innovative Use of Ecommerce |
Night Sale |
Asian Paints Royale Health Shield |
Madison |
Bronze |
|
14. Innovative Use of Gaming |
The Invincible Drunk Driver Challenge Mobile Game |
Kotak General Insurance |
Fulcro |
Gold |
|
14. Innovative Use of Gaming |
What's In A Cup of Horlicks |
Horlicks |
Mindshare |
Silver |
|
14. Innovative Use of Gaming |
Intel & StreamO’s Gamer Day campaign creates new codes of engagement & communication with GenZ gaming audiences |
INTEL INDIA |
Carat India |
Bronze |
|
15. Innovative Use of Integrated Media |
Stop The Beauty Test |
Dove |
Mindshare |
Gold |
|
15. Innovative Use of Integrated Media |
World's largest COVID campaign |
Lifebuoy |
Mindshare |
Gold |
|
15. Innovative Use of Integrated Media |
Pepsi Money Heist |
Pepsi |
Mindshare |
Gold |
|
15. Innovative Use of Integrated Media |
UPI Chalega “ Building the world's largest digital payments ecosystem |
National Payments Corporation of India |
Fulcro |
Silver |
|
15. Innovative Use of Integrated Media |
Bringing colors back in West Bengal |
Sunlight |
Mindshare |
Silver |
|
15. Innovative Use of Integrated Media |
Aashirvaad Multigrain Atta-Happy Tummy full funnel Media campaign |
Aashirvaad Multigrain Atta |
Wavemaker |
Silver |
|
15. Innovative Use of Integrated Media |
Azadi Mubarak Initiative |
Friends Adult Diapers |
Madison |
Bronze |
|
16. Cause Marketing |
Lost Votes |
The Times of India |
Bennett Coleman and Company Limited |
Gold |
|
16. Cause Marketing |
Bud for Good |
Budweiser |
Starcom India |
Silver |
|
16. Cause Marketing |
The Punishing Signal |
Mumbai Police |
Lodestar UM |
Bronze |
|
16. Cause Marketing |
Muskaan |
Himalaya Lip Care |
Motivator |
Bronze |
|
16. Cause Marketing |
Bhaari Basta |
Dainik Jagran- inext |
Dainik Jagran Inext |
Bronze |
|
17. Innovative Use of Data & Analytics |
Benadryl - “Compass― powering Marketing Promotion to drive Market share Growth |
BENADRYL |
Lodestar UM |
Gold |
|
17. Innovative Use of Data & Analytics |
Decoding the Post NTO World to Revive & Drive Growth |
Star Distribution Marketing |
Mindshare |
Gold |
|
17. Innovative Use of Data & Analytics |
Johnson's Baby - Using data and analytics to create and implement High Value Audiences |
Johnson's Baby |
Lodestar UM |
Silver |
|
17. Innovative Use of Data & Analytics |
How Cultural Analytics is helping win the Online Matrimony War |
Jeevansathi.com |
Initiative Media India Pvt. Ltd. |
Silver |
|
17. Innovative Use of Data & Analytics |
Boost Stamina Meter - A new currency in town !!! |
Boost |
Mindshare |
Bronze |
|
17. Innovative Use of Data & Analytics |
CALIBERATING CREATIVE FATIGUE IN ABSENCE OF GRPS PUBLISHED BY BARC FOR NEWS GENRE |
NortonLifeLock |
Havas Media India Pvt. Ltd. |
Bronze |
|
18. Innovative Use of Emerging Technology |
INDIA's BIGGEST DRONE SHOW |
OPPO |
Madison |
Gold |
|
18. Innovative Use of Emerging Technology |
Michelin - For Those Who Drive The Change |
Michelin India Pvt Ltd |
Tribes Communication Pvt. Ltd. |
Silver |
|
18. Innovative Use of Emerging Technology |
Google Search Voice - Bolne Se Sab Hoga |
Google Search |
Essence India |
Bronze |
|
19. Innovative Use of Integrated Media |
Kache Ashar Golpo - Stories of Coming Close |
Close Up |
Mindshare Bangladesh |
Gold |
|
19. Innovative Use of Integrated Media |
Ek Joge Ek Shathe |
Grameenphone |
Asiatic Mindshare Limited |
Silver |
|
19. Innovative Use of Integrated Media |
Surprisingly Bata |
BATA |
Mindshare Bangladesh |
Silver |
|
19. Innovative Use of Integrated Media |
Sign Language |
Grameenphone |
Asiatic Mindshare Limited |
Silver |
|
19. Innovative Use of Integrated Media |
Rin Pack Relaunch |
Rin |
Mindshare Bangladesh |
Bronze |
|
19. Innovative Use of Integrated Media |
TRESemme FASHION WEEK 2020 |
TRESemme |
Mindshare Bangladesh |
Bronze |
Publisher Abby
Times of India picked up a maximum of three Gold Abbys in the Publisher Abby category and won the Publisher of the Year title. There was no Grand Prix given in this category.
Publisher Abby entries this year were judged on the One Show software and included Merit awards given to the entries that missed winning Bronze awards by a few notches.
Full list of Publisher Abby winners:
|
PUBLISHER ABBY Awards - 2022 |
||||
|
Sub Category |
Brand |
Title / Caption |
Agency |
Metal |
|
22a: Best marketing of a printed newspaper / edition |
The Times of India |
The Trust of India |
Bennett Coleman and Company Limited |
Gold |
|
22a: Best marketing of a printed newspaper / edition |
The Times of India |
Phirey Esho |
Bennett Coleman and Company Limited |
Bronze |
|
22a: Best marketing of a printed newspaper / edition |
The Times Group |
#Count on Print |
Bennett Coleman and Company Limited |
Bronze |
|
22a: Best marketing of a printed newspaper / edition |
The Times of India |
Times Out & Proud Classifieds |
FCB Group India |
Merit |
|
22c: Best promotion of a CSR / Cause related Marketing initiative in traditional or online space |
The Times of India |
Times Out & Proud Classifieds |
FCB Group India |
Gold |
|
22c: Best promotion of a CSR / Cause related Marketing initiative in traditional or online space |
Dainik Jagran |
Leave No One Behind |
Jagran Prakashan Ltd |
Silver |
|
22c: Best promotion of a CSR / Cause related Marketing initiative in traditional or online space |
Dainik Jagran |
Clothes to Dye For |
Jagran Prakashan Ltd |
Silver |
|
22c: Best promotion of a CSR / Cause related Marketing initiative in traditional or online space |
Dainik Jagran |
People of No Land |
Jagran Prakashan Ltd |
Bronze |
|
22c: Best promotion of a CSR / Cause related Marketing initiative in traditional or online space |
Dainik Jagran |
India's Acid Test |
Jagran Prakashan Ltd |
Merit |
|
22d: Best client-brand activation or display advertising innovation by a publisher |
Hindustan Times |
Hindustan Times - Newspaper as a Collectable |
HT Media Limited |
Gold |
|
22d: Best client-brand activation or display advertising innovation by a publisher |
Volkswagen Taigun |
Triple Bookmark' Innovation for VW Taigun launch |
Bennett Coleman and Company Limited |
Bronze |
|
22d: Best client-brand activation or display advertising innovation by a publisher |
Reliance Trends |
Trends Saaj Parbon |
ABP Pvt. Ltd. |
Bronze |
|
22d: Best client-brand activation or display advertising innovation by a publisher |
Cadbury Dairy Milk |
Cadbury Gaane Mishti |
ABP Pvt. Ltd. |
Merit |
|
22d: Best client-brand activation or display advertising innovation by a publisher |
Coca Cola |
Coke e Food e Pujor Mood e |
ABP Pvt. Ltd. |
Merit |
|
22e: Best use of Native or Branded Content for client brand-marketing by a publisher |
SAMSUNG |
#UncoverTheEpic : Samsung x Nat Geo Traveller |
Cheil India Private Limited |
Gold |
|
22e: Best use of Native or Branded Content for client brand-marketing by a publisher |
SAMSUNG |
The First Ever Cover Photo From A Video |
Cheil India Private Limited |
Silver |
|
22e: Best use of Native or Branded Content for client brand-marketing by a publisher |
|
The TOI-Google 'Common Sense' comic strips |
Bennett Coleman and Company Limited |
Bronze |
|
22f: Best Digital Publication Advertising & marketing by a publisher via Web/App/Social |
Dailyhunt |
Dailyhunt & Red FM present VibeCheck |
Eterno Infotech Private Limited |
Bronze |
|
22g: Best launch marketing of a new title of newspaper / magazine / digital publication |
The Times of India |
Times Out & Proud Classifieds |
FCB Group India |
Gold |