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EconomicTimes.com claims it reached 44.93 million monthly active users

The platform further claimed that ET Prime, the premium members-only subscription, is also gaining a massive number of subscribers

EconomicTimes.com, the financial and business news site, claims it has reached 44.93 million monthly active users, according to March 2022 Comscore data.

The platform further claimed that ET Prime, the premium members-only subscription, is also gaining a massive number of subscribers, demonstrating the product’s growing importance and popularity for its in-depth news reporting and analysis.

It went on to claim that an online survey with a structured questionnaire conducted among the site’s users across all digital platforms has cemented the portal's position as the foremost news destination for the crème de la crème of India Inc.

According to the results of this survey, conducted by ET, most readers are invested in vital decision-making roles and influence critical business policies in India. The survey also revealed that one in every four readers surveyed is a CXO, a business founder, or a leader.

The platform claimed that its users are predominantly from the educated and affluent sections who live a high-end lifestyle, with 6 percent of those surveyed earning more than Rs 1 crore per annum and 23 percent enjoying an annual international 'bleisure' trip.

Commenting on the site’s leadership position, Sanjeev Kumar, Business Head of EconomicTimes.com, said, "The phenomenal growth in readership, loyal subscribers, and the survey's findings reaffirm the site’s undisputed leadership in business and financial news and analysis. EconomicTimes.com has contributed immensely to India's economic story by delivering trustworthy information and continues to be keenly followed by the nation’s decision-makers. Its reach among the aspiring and established leaders of the country has created an ecosystem that our partners can efficiently leverage and hugely benefit from."

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