Digital Refresh Networks has won the digital mandate for Sunstone. The account was won following a multi-agency pitch and will be looked after by the agency’s Mumbai team.
The mandate includes the overall planning and creative requirements across digital and also priming up the e-commerce presence of the brand.
Alekhya Chakravarty, Head of Marketing, Sunstone, said, “Our association with the team at Digital Refresh Networks is sure to help us organise and scale our digital content ecosystem. In today’s world, having a holistic digital presence is highly crucial in order to not only boost the brand’s footprint across digital but also drive business growth for each category. We look forward to DRN’s ability to think the content in every possible form across channels that delivers brand building as well as business growth”
Barin Mukherjee, Co-Founder and CEO, Digital Refresh Networks, commented, “It is an honour to be associated with a brand like Sunstone. With our expertise in understanding content across channels/ formats and regions, would be of great value to deliver on building Sunstone as a strong engaged brand and enhance the visibility of the institution.”