Cred launches new ad featuring Ravi Shastri

Cred, the high-trust community of creditworthy individuals, merchants and institutions, has launched its new ad film, featuring World Cup winning cricketer and former Indian team coach Ravi Shastri in a quirky avatar. 

Ravi Shastri has been a cricketer, coach and commentator and with this new ad film the former Indian all-rounder shows the audience that he is not only the life of the party, but the party follows him wherever he goes.

From giving the perfect team talk to the coolest conversation starters and icebreakers, this latest ad shows Shastri having a gala time. Viewers will get to learn new definitions of drinks break and keep your eye on the ball and a trick or two to improve your social life. 

Kunal Shah, Founder of Cred, said, “At Cred, we are constantly working to enhance members' experience to make it more engaging, frictionless and rewarding. With new design philosophy, gamified rewards constructs, best offers and high value jackpots, we are consolidating our message of rewarding the right financial decisions and the privileges that come by being a member of the Cred community.” 

Shastri said, “I had a great time shooting this ad for Cred. I have played many roles on the field of cricket but working for this ad, in this avatar, was a refreshing experience. It is lovely to be associated with the Cred, which makes the simplest task of paying credit card bills on time rewarding.” 

Ayappa, Director of the film, said, “As Mr Shastri said, a day with him is never dull. We had a great time shooting and exploring the wild side of his life. He was quite a sport, pun not intended.” 

The film was produced by EarlyMan Films and Karan Malhotra composed the music for the film. 

Taking inspiration from Shastri, Cred members can enjoy happy hours. Cred store (the in-app curated marketplace) will feature a special curation of cocktail mixers from Jimmy's cocktails; Sippin', Swa Artisanal Syrups, Tipsy Tiger and Mumbai Mixers, sparkling water from Zenzi; Polka Pop, tonic water from Peer and RTD kits from Svami. This special curation has been live from May 21 2022.  

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