Cartoon Network, the kids’ entertainment channel, has launched an anthem created for the kids, by the kids. The music video is a part of the channel’s recently launched brand campaign ‘Redraw Your World’, which aims to empower kids to embrace themselves for who they are, think out of the box, and be confident in their own abilities.
Written and produced by the in-house creative team, it is choreographed by Bollywood choreographer Mudassar Khan and composed by music director Ryan Victor.
The music video features passionate and fearless generation of kids across age groups who are dancers, sportspersons, professional skateboarders, singers and artists and have the power to change the world. Alongside are also popular homegrown and international Cartoon Network characters from shows such as ‘Ekans - Ek Se Badhkar Snake’, ‘Ben 10’ and ‘Tom and Jerry’, among others.
A creative mix of live-action and animation, the channel claims the anthem is full of enthusiasm and energy, including lyrics that will motivate kids to make an impact in ways big and small.
Abhishek Dutta, Network Head, South Asia and India, Cartoon Network and POGO, said, “The ‘Redraw Your World’ anthem aptly represents Cartoon Network’s ethos - to provide kids with a platform where they can be proud of their uniqueness, be bold and believe that they can achieve anything they set their hearts to. Viewers will go on a fun journey as kids and characters come together in this music video to tell their stories and we hope that our young fans will be inspired to redraw their world without any limitations.”
The ‘Redraw Your World’ anthem has been launched on linear channels CN and CN HD+ and across social media handles including YouTube, Instagram and Facebook.
Cartoon Network has planned high-octane promotional campaign for the music video by way of extensive cross channel and outside network promotions, digital marketing, influencer engagement and PR.
To engage with a larger community, the channel has launched a Hook Step Reels Challenge, where fans can upload their videos using #RedrawYourWorld.