Milind Soman has become the brand ambassador for Bella Vita Organic (BVO), the Ayurveda skincare brand.
Soman, a fitness enthusiast has always prioritised good health, mind, body and spirit, resonating perfectly with the brand’s ideology. He continues to reinvent himself and inspires millions of his followers with his passion to lead a clean, natural and healthy life.
The company said in a statement, “His disciplined daily routine, mindful eating and balanced lifestyle have motivated people of all ages to lead clean and simple lives. It synchronises well with the Bella Vita Organic philosophy to infuse pureness and simplicity in beauty and personal care by offering safe & natural Ayurveda solutions with affordability at its core.”
It is a defining moment as it is not just his first time as an ambassador for a skincare brand but also, a celebration for a brand that endorses gender-neutral beauty. By bringing Milind on board, Bella Vita Organic strengthens its stand to simplify skincare with effective Ayurvedic formulations for modern-age skincare enthusiasts.
Soman said, “I am all for anything natural. Eating papaya and applying some leftovers on my skin has always been my go-to thing. Bella Vita Organic focuses on clean and natural solutions, which resonates with my own belief, making it my first ever Brand Endorsement in the skincare space. My skincare regime is also about simplifying self-care from head to toe.”
Aakash Anand and Saahil Nayar, Founders of IDAM House of Brands, said, “We as a brand stand for gender-neutral beauty and skincare with a strong belief in inclusivity and diversity. With Milind on board, our brand aims to break through the gendered clutter surrounding skincare and bolster brand visibility. We fervently believe that this association is an important milestone and we are super elated to have him on board.”
In the beauty and wellness industry, skincare is often positioned as a female-specific, age-reversing concept. Soman is a refreshing, inclusive and iconic change, making skincare accessible to and affordable for everyone, irrespective of age or gender.