ABP News is back with its show on personal finance – ‘Fund Ka Funda’. The show is focused on providing a thorough analysis about personal finance to the general public, in a simple yet comprehensive manner.
The show's guiding idea is to assist the general public in managing their personal assets via information and skill rather than hearsay. Starting May 1, the show is airing at 1:30 pm every Sunday for a duration of 30 minutes.
Mehraj Dube, a seasoned anchor is making a comeback with ‘Fund Ka Funda’. Dube has anchored popular shows like ‘Money Mantra’ and ‘Sabse Bada Rupaiya’ for NDTV channels.
An ISB MBA, Dube currently is Head of Marketing of ABP Live and Trade Marketing.
Sachin Kumar, Founder and Managing Director, Dhanu Group, said, “In today's world, financial literacy is a highly debated topic, and we are glad to be partnering with ABP News as the channel cares about its audience and is consistently trying to bring awareness for their benefit. I am confident through this show the general public will benefit immensely as they will get to connect with investment experts.”
Girirajan Murugan, CEO of FundsIndia, said, “I believe the ‘Fund Ka Funda’ programme would be a great way of educating millions of people in one go. I congratulate ABP news in this effort of theirs to spread financial literacy and I am glad to be a part of this step toward creating a more financially literate India."
ABP News’ ‘Fund Ka Funda’ will be hosting a special guest Dhirendra Kumar, CEO, Valueresearchonline.com, on the show. Previously, Kumar was an investment counsellor on the news genre, appearing on Star News ‘Fund Ka Funda’ from 2004 until 2010. He also contributes to The Economic Times and Dainik Jagran, as well as publishing financial periodicals and news portals.
The weekly themes of the show will include stories and short discussions. The show will cover the week's major investment news and analyse its implications. The areas of key discussions during the show would be upcoming IPOs, impact of big government decisions on investment, and whether real estate prices currently are rightly valued or not. The show aims to be a one stop destination for all your investment queries.
According to a survey, 330 million people shopped online in the year 2020. However, only a small fraction of that number of people invest online. ABP News believes that there is a large number of audience waiting to invest their money at the right place with the guidance of an authentic source. ABP News’ ‘Fund Ka Funda’ plans to connect with this audience and provide them with valuable insights that will help them invest their money at the right place.