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On the second day of Goafest 2022, the only Grand Prix was awarded to Famous Innovation in Direct category. The agency won the coveted title for its Applegram campaign done for Radio Zindagi.
On the second day of Goafest 2022, Abby One Show Awards were announced for nine categories – Digital, Digital Craft, Design, Design Craft, Direct, Mobile, Technology, PR and Broadcast.
FCB India was adjudged Specialist Agency of the Year in PR and Direct categories while Cheil India was named Specialist Agency of the Year title in Mobile and Digital categories.
Mindshare won the Technology Agency of the Year award.
In Broadcast category, Sony Pictures Networks India won the Broadcaster of the Year award.
Full list of winners across nine categories:
|
Digital |
||||
|
Sub Category |
Brand |
Title / Caption |
Agency / Organisation |
Metal |
|
09Aa: Websites / Microsites - Brand Website |
Piaggio Vespa |
Vespa 75 Bioscope |
BC Web Wise |
Bronze |
|
09Aa: Websites / Microsites - Brand Website |
digibank |
Website |
DBS |
Bronze |
|
09Aa: Websites / Microsites - Brand Website |
APL Apollo |
APL Apollo World |
Team Pumpkin |
Merit |
|
09Aa: Websites / Microsites - Brand Website |
Rushikulya Agrotech- Jharanai Farms |
Authentic Odisha origins |
Hyphen Communications |
Merit |
|
09Aa: Websites / Microsites - Brand Website |
Tata Motors Passenger Vehicles |
Ai driven dynamic personalization at scale |
Fulcro |
Merit |
|
09Ab: Websites / Microsites - Brand Microsite |
SAMSUNG |
EPIC DREAMS OF 21 |
Cheil India Private Limited |
Bronze |
|
09Ab: Websites / Microsites - Brand Microsite |
Aprilia India |
Safer Internet Day |
BC Web Wise |
Merit |
|
09Ba: Social Media - Social Media (Co-Creation / Crowd sourcing / Response etc.) |
Burger King |
#LonelyNoMore |
Famous Innovations |
Gold |
|
09Ba: Social Media - Social Media (Co-Creation / Crowd sourcing / Response etc.) |
adidas |
The Unreal Fans of Real Kashmir |
Cheil India Private Limited |
Silver |
|
09Ba: Social Media - Social Media (Co-Creation / Crowd sourcing / Response etc.) |
Kotak Cherry |
The world’s first brand launched by its competitor |
Fulcro |
Silver |
|
09Ba: Social Media - Social Media (Co-Creation / Crowd sourcing / Response etc.) |
Durex |
#StayingInIsEffingGood |
Havas Worldwide India Pvt Ltd |
Bronze |
|
09Ba: Social Media - Social Media (Co-Creation / Crowd sourcing / Response etc.) |
Save the Children |
#AllyUpForHer |
Aagey Se Right Agency Private Limited |
Bronze |
|
09Ba: Social Media - Social Media (Co-Creation / Crowd sourcing / Response etc.) |
MTV |
MTV Hussle - Fill in the raps |
Madison Media |
Bronze |
|
09Ba: Social Media - Social Media (Co-Creation / Crowd sourcing / Response etc.) |
The Man Company |
Gentleman Kise Kehte Hein |
The Man Company |
Bronze |
|
09Ba: Social Media - Social Media (Co-Creation / Crowd sourcing / Response etc.) |
Burger King |
#BailMeOutBK |
Famous Innovations |
Bronze |
|
09Ba: Social Media - Social Media (Co-Creation / Crowd sourcing / Response etc.) |
Too Yumm! |
Too Yumm! Dugout - IPL War Room |
Interactive Avenues - A Reprise Network Company |
Merit |
|
09Ca: Digital Games - Games (Online) |
Aprilia India |
Safer Internet Day |
BC Web Wise |
Bronze |
|
09Da: Digital Technology - (Utility / Tool) |
OnePlus |
OnePlus Charging Stations |
Tribes Communications |
Merit |
|
09Da: Digital Technology - (Utility / Tool) |
Oreo India |
#SayItWithOreo |
TLG India Private Limited |
Merit |
|
09Da: Digital Technology - (Utility / Tool) |
Cheil India |
Reduce the Margin |
Cheil India Private Limited |
Merit |
|
09Db: Digital Technology - (Installations) |
Michelin India Pvt Ltd |
Michelin - For Those Who Drive The Change |
Tribes Communications |
Silver |
|
09Db: Digital Technology - (Installations) |
Sangbad Pratidin |
#MaaClicks - No Selfie this Puja |
Sangbad Pratidin |
Bronze |
|
09Db: Digital Technology - (Installations) |
NBA |
NBA in my Backyard (Gateway of India Projection) |
Tribes Communication |
Merit |
|
09Db: Digital Technology - (Installations) |
OnePlus |
OnePlus Charging Stations |
Tribes Communications |
Merit |
|
09Db: Digital Technology - (Installations) |
AXE |
Axe - The game of attraction |
Mindshare |
Merit |
|
09Dc: Digital Technology - (Others) |
Upstox |
Demystifying Stock Trading through Cricket! |
Mindshare |
Silver |
|
09Dc: Digital Technology - (Others) |
Michelin India Pvt Ltd |
Michelin - For Those Who Drive The Change |
Tribes Communications |
Bronze |
|
09Dc: Digital Technology - (Others) |
Samsung |
Samsung Goodvibes |
Cheil India Private Limited |
Bronze |
|
09E: Search |
Vedantu |
V Maps |
GREY Group |
Silver |
|
09E: Search |
Asian Paints Loctite Quick |
Did You Mean Loctite Quick? |
Madison Media |
Merit |
|
09F: Use of Email |
Rajasthan Royals |
CRM Game on with 12 years of fan data |
Interactive Avenues - A Reprise Network Company |
Merit |
|
09G: Best in Innovations on OTTs or Content Platforms |
AXE |
AXE - The Right Click |
Mindshare |
Bronze |
|
09G: Best in Innovations on OTTs or Content Platforms |
Netflix India |
Netflix PlayBack |
Creative Land Asia |
Bronze |
|
09G: Best in Innovations on OTTs or Content Platforms |
Amazon Alexa |
"Hey Alexa" with Social Media Stars |
Interactive Avenues - A Reprise Network Company |
Merit |
|
09H: Best in Creator Partnerships |
Amazon Prime Video India |
The Family Man Job Hunt |
SoCheers |
Silver |
|
09H: Best in Creator Partnerships |
Spotify |
Ad-free Jingle with Nucleya |
TLG India Private Limited |
Silver |
|
09H: Best in Creator Partnerships |
Cello Butterflow |
Exam Sothanaigal 3 Micset |
Motivator |
Silver |
|
09H: Best in Creator Partnerships |
HDFC Bank |
Add An Ad 3.0 |
Kinnect Media Pvt Ltd |
Silver |
|
09H: Best in Creator Partnerships |
Dream11 |
Dimaag Lagana Hai Toh Dream11 Pe Laga Na x Khaby |
White Rivers Media |
Bronze |
|
09H: Best in Creator Partnerships |
Amazon miniTV |
Ashish Chanchlani's The Loan Scam |
repindia |
Bronze |
|
09H: Best in Creator Partnerships |
Kirloskar |
Mother Nature Says Hello |
Centrick Marketing Solutions LLP |
Bronze |
|
09H: Best in Creator Partnerships |
|
Love Runs Deep |
Mindshare |
Merit |
|
09I: Best in Moment Marketing |
Pampers |
Dads of Pampers |
TLG India Private Limited |
Silver |
|
09I: Best in Moment Marketing |
Fevicol |
The Ronaldo Post |
Schbang |
Silver |
|
09I: Best in Moment Marketing |
Burger King |
#BailMeOutBK |
Famous Innovations |
Silver |
|
09I: Best in Moment Marketing |
adidas |
The Unreal Fans of Real Kashmir |
Cheil India Private Limited |
Bronze |
|
09I: Best in Moment Marketing |
Burger King |
Trump Trumped |
Famous Innovations |
Bronze |
|
09I: Best in Moment Marketing |
Burger King |
A Price approved by Rahul Bose |
Famous Innovations |
Merit |
|
09J: Best in Platform Innovation |
HDFC Bank |
Add An Ad 3.0 |
Kinnect Media Pvt Ltd |
Silver |
|
09J: Best in Platform Innovation |
Jeep |
Indoor Adventures |
TLG India Private Limited |
Bronze |
|
09J: Best in Platform Innovation |
Netflix India |
Navarasa - Festival of emotions: Instagram Filter |
Creative Land Asia |
Bronze |
|
09J: Best in Platform Innovation |
HDFC Ltd. |
Insta Branch |
BC Web Wise |
Bronze |
|
09J: Best in Platform Innovation |
Amazon India |
Amazon Prime Day - 2021 |
Blink Digital Pvt. Ltd. |
Merit |
|
Technology |
||||
|
Sub Category |
Brand |
Title / Caption |
Agency / Organisation |
Metal |
|
11Ab-II: Best Website with the use of CMS Platform - General |
Tata Motors Passenger Vehicles |
Ai driven dynamic personalization at scale |
Fulcro |
Bronze |
|
11B: Best use of Technology for community management / building |
Sangbad Pratidin |
#MaaClicks - No Selfie this Puja |
Sangbad Pratidin |
Gold |
|
11B: Best use of Technology for community management / building |
adidas |
The Unreal Fans of Real Kashmir |
Cheil India Private Limited |
Silver |
|
11B: Best use of Technology for community management / building |
Michelin India Pvt Ltd |
Michelin - For Those Who Drive The Change |
Tribes Communications |
Bronze |
|
11B: Best use of Technology for community management / building |
Vedantu |
V Maps |
GREY Group |
Merit |
|
11C: Best Internal App & Intranet |
Tata Sustainability Group |
Tata Engage App |
Idealake Information Technologies |
Silver |
|
11Ea: Best use of Augmented Reality for Brand Experience |
AXE |
Axe - The game of attraction |
Mindshare |
Bronze |
|
11Eb: Best use of Augmented Reality on Gamification |
KFC India |
KFC Munch the burger |
Blink Digital Pvt. Ltd. |
Bronze |
|
11Eb: Best use of Augmented Reality on Gamification |
Spartan Poker |
The Table of Awe |
Laqshya Media Group |
Merit |
|
11F: Best Creative use of Tech Innovation |
Samsung |
Samsung Goodvibes |
Cheil India Private Limited |
Gold |
|
11F: Best Creative use of Tech Innovation |
Boost |
Boost Stamina Meter - A new currency in town !!! |
Mindshare |
Silver |
|
11F: Best Creative use of Tech Innovation |
Michelin India Pvt Ltd |
Michelin - For Those Who Drive The Change |
Tribes Communications |
Silver |
|
11F: Best Creative use of Tech Innovation |
Sangbad Pratidin |
#MaaClicks - No Selfie this Puja |
Sangbad Pratidin |
Silver |
|
11F: Best Creative use of Tech Innovation |
Amazon Prime Video |
Bandish Bandits singing banner |
Interactive Avenues - A Reprise Network Company |
Bronze |
|
11G: Best Use of Voice Service in a digital platform/ using digital technology. |
Amazon Prime Video |
Bandish Bandits singing banner |
Interactive Avenues - A Reprise Network Company |
Silver |
|
PR |
||||
|
Sub Category |
Brand |
Title / Caption |
Agency / Organisation |
Metal |
|
14Aa: Sectors - Consumer Durables |
Nerolac |
Shera Para Shera Pujo |
Tribes Communication |
Silver |
|
14Aa: Sectors - Consumer Durables |
OnePlus |
OnePlus Charging Stations |
Tribes Communications |
Bronze |
|
14Aa: Sectors - Consumer Durables |
Michelin India Pvt Ltd |
Michelin - For Those Who Drive The Change |
Tribes Communications |
Bronze |
|
14Aa: Sectors - Consumer Durables |
MG Motor India |
Demystifying Transport of Tomorrow with MG Motor |
Value 360 Communications |
Bronze |
|
14Aa: Sectors - Consumer Durables |
MG Motor India |
The Inception of Future by MG Motor India |
Value 360 Communications |
Merit |
|
14Ab: Sectors - Consumer Non- Durables |
Mama Earth |
Mama Earth PR |
Team Pumpkin |
Bronze |
|
14Ac: Sectors - Other Consumer Products & Services |
Cricbuzz |
Spicy Pitch |
Team Pumpkin |
Bronze |
|
14Ac: Sectors - Other Consumer Products & Services |
On ONEOTT iNTERTAINMENT LTD |
Jazba Hausla aur Internet - Gulafsha Ansari |
Tribes Communications |
Merit |
|
14Ac: Sectors - Other Consumer Products & Services |
Mumbai Police |
The Punishing Signal |
FCB Group India |
Merit |
|
14Ad: Sectors - Financial PR |
Reliance General Insurance |
The Won't Work+ Range |
^atom network |
Silver |
|
14Ad: Sectors - Financial PR |
Bajaj Finserv |
Savdhaan Rahein Safe Rahein |
Social Panga |
Bronze |
|
14Ae: Sectors - IT Services |
Rooter |
Streaming Global, Speaking Local |
Value 360 Communications |
Merit |
|
14Ba: Practices & Specialities - Corporate PR |
Shiprocket |
Paving way for ‘Bharat D2C Sellers’ in India |
Value 360 Communications |
Merit |
|
14Ba: Practices & Specialities - Corporate PR |
Godrej |
The Little Things We Do |
Godrej Industries Limited |
Merit |
|
14Bb: Practices & Specialities - Public Affairs & Lobbying |
Political Shakti + The Times Of India |
The Nominate Me Selfie |
FCB Group India |
Gold |
|
14Bb: Practices & Specialities - Public Affairs & Lobbying |
Mumbai Police |
The Punishing Signal |
FCB Group India |
Gold |
|
14Be: Practices & Specialities - Corporate Social Responsibility |
UNAIDS |
The Mirror - #Seemeasiam |
FCB Group India |
Silver |
|
14Be: Practices & Specialities - Corporate Social Responsibility |
Nerolac |
Shera Para Shera Pujo |
Tribes Communication |
Silver |
|
14Be: Practices & Specialities - Corporate Social Responsibility |
Fortis Hospitals |
Honor the Donor |
TLG India Private Limited |
Silver |
|
14Be: Practices & Specialities - Corporate Social Responsibility |
Gillette India |
SHAVING STEREOTYPES - BARBERSHOP GIRLS OF INDIA |
GREY Group |
Silver |
|
14Be: Practices & Specialities - Corporate Social Responsibility |
Political Shakti + The Times Of India |
The Nominate Me Selfie |
FCB Group India |
Bronze |
|
14Be: Practices & Specialities - Corporate Social Responsibility |
Humsafar Foundation |
Stand With Pride |
Interactive Avenues - A Reprise Network Company |
Bronze |
|
14Be: Practices & Specialities - Corporate Social Responsibility |
Bajaj Allianz Life |
The Unboxing |
TLG India Private Limited |
Bronze |
|
14Be: Practices & Specialities - Corporate Social Responsibility |
DSM |
Project Streedhan |
FCB Group India |
Merit |
|
14Bf: Practices & Specialities - Events & Experiential |
Mumbai Police |
The Punishing Signal |
FCB Group India |
Gold |
|
14Bf: Practices & Specialities - Events & Experiential |
Netflix India |
Netflix and BMC presents Money Heist - Naak Bandhi |
The Glitch |
Silver |
|
14Bf: Practices & Specialities - Events & Experiential |
ACKO Insurance |
THE GIFTED ROAD |
TLG India Private Limited |
Bronze |
|
14Bf: Practices & Specialities - Events & Experiential |
Honda Motorcycle and Scooter India |
Honda - Vighna Free Visarjan |
Tribes Communications |
Bronze |
|
14Bf: Practices & Specialities - Events & Experiential |
UNAIDS |
The Mirror - #Seemeasiam |
FCB Group India |
Bronze |
|
14Bf: Practices & Specialities - Events & Experiential |
Political Shakti + The Times Of India |
The Nominate Me Selfie |
FCB Group India |
Merit |
|
14Ca: Digital PR - Use of Social Media in PR |
Mumbai Police |
The Punishing Signal |
FCB Group India |
Gold |
|
14Ca: Digital PR - Use of Social Media in PR |
adidas |
The Unreal Fans of Real Kashmir |
Cheil India Private Limited |
Silver |
|
14Ca: Digital PR - Use of Social Media in PR |
Samsung Smartphones |
India Ready Action |
Cheil India Private Limited |
Silver |
|
14Ca: Digital PR - Use of Social Media in PR |
Jeep |
Indoor Adventures |
TLG India Private Limited |
Bronze |
|
14Ca: Digital PR - Use of Social Media in PR |
NPCI |
Building world largest digital payments ecosystem |
Fulcro |
Bronze |
|
14Ca: Digital PR - Use of Social Media in PR |
BBLUNT |
#BoycottBoycut |
Godrej Industries Limited |
Bronze |
|
14Ca: Digital PR - Use of Social Media in PR |
Reliance General Insurance |
The Won't Work+ Range |
^atom network |
Merit |
|
14Da: Campaign - Integrated Campaign led by PR |
Mumbai Police |
The Punishing Signal |
FCB Group India |
Silver |
|
14Da: Campaign - Integrated Campaign led by PR |
Gillette India |
SHAVING STEREOTYPES - BARBERSHOP GIRLS OF INDIA |
GREY Group |
Silver |
|
14Da: Campaign - Integrated Campaign led by PR |
The Times of India |
Times Out & Proud Classifieds |
FCB Group India |
Bronze |
|
14Da: Campaign - Integrated Campaign led by PR |
Samsung Smartphones |
India Ready Action |
Cheil India Private Limited |
Bronze |
|
14Da: Campaign - Integrated Campaign led by PR |
ACKO |
Acko - Catch the logo |
TLG India Private Limited |
Merit |
|
14Da: Campaign - Integrated Campaign led by PR |
adidas |
The Unreal Fans of Real Kashmir |
Cheil India Private Limited |
Merit |
|
Direct |
||||
|
Sub Category |
Brand |
Title / Caption |
Agency / Organisation |
Metal |
|
12A: Direct Response - Press |
The Times of India |
Times Out & Proud Classifieds |
FCB Group India |
Silver |
|
12A: Direct Response - Press |
Sakal Media Group |
My Bappa My Makhar |
Setu Advertising Private Limited |
Bronze |
|
12A: Direct Response - Press |
Tadoba Wildlife Sanctuary and Irai Safari |
Avoid Humans |
Famous Innovations |
Bronze |
|
12B: Direct Response - AV (TV Film / YouTube Film / Infomercial) |
Tata Trusts |
Two Bins Life Wins |
FCB Group India |
Gold |
|
12B: Direct Response - AV (TV Film / YouTube Film / Infomercial) |
Whisper |
The Missing Chapter |
TLG India Private Limited |
Silver |
|
12B: Direct Response - AV (TV Film / YouTube Film / Infomercial) |
Burger King |
#LonelyNoMore |
Famous Innovations |
Silver |
|
12B: Direct Response - AV (TV Film / YouTube Film / Infomercial) |
The Times of India |
Times Out & Proud Classifieds |
FCB Group India |
Bronze |
|
12B: Direct Response - AV (TV Film / YouTube Film / Infomercial) |
Truecaller |
#ItsnotOK |
Wirality Media Private Limited |
Bronze |
|
12B: Direct Response - AV (TV Film / YouTube Film / Infomercial) |
Brand Factory |
Free Shopping Weekend 2019 |
IdeateLabs |
Bronze |
|
12B: Direct Response - AV (TV Film / YouTube Film / Infomercial) |
Mumbai Police |
The Punishing Signal |
FCB Group India |
Merit |
|
12B: Direct Response - AV (TV Film / YouTube Film / Infomercial) |
HP |
Diye Se Diya Ja |
HP India Sales Private Limited |
Merit |
|
12C: Direct Response - Dimensional Mail (3D Pieces) |
Radio Zindagi |
The Applegram |
Famous Innovations |
Grand Prix |
|
12C: Direct Response - Dimensional Mail (3D Pieces) |
adidas |
The Unreal Fans of Real Kashmir |
Cheil India Private Limited |
Silver |
|
12C: Direct Response - Dimensional Mail (3D Pieces) |
Reliance General Insurance |
The Won't Work+ Range |
^atom network |
Silver |
|
12C: Direct Response - Dimensional Mail (3D Pieces) |
Communiti Brewery |
The Micro Newsary |
Famous Innovations |
Bronze |
|
12C: Direct Response - Dimensional Mail (3D Pieces) |
Maxx Flash |
The Killer Pack |
VMLY&R |
Merit |
|
12D: Direct Response - Flat Mail (without bulky enclosures) |
Tadoba Wildlife Sanctuary and Irai Safari |
Avoid Humans |
Famous Innovations |
Bronze |
|
12D: Direct Response - Flat Mail (without bulky enclosures) |
The Sunsets-I-Wish-I-Saw Calendar |
Famous Innovations |
Bronze |
|
|
12D: Direct Response - Flat Mail (without bulky enclosures) |
Burger King |
#ColourIsForHoliNotFood |
Famous Innovations |
Bronze |
|
12F: Direct Campaign using any two of the above. |
The Times of India |
Times Out & Proud Classifieds |
FCB Group India |
Bronze |
|
12F: Direct Campaign using any two of the above. |
National Geographic India |
Your Lens Campaign |
RAN Ideas Private Limited |
Bronze |
|
12G: Work done for Social Awareness or Charity Causes |
Mumbai Police |
The Punishing Signal |
FCB Group India |
Gold |
|
12G: Work done for Social Awareness or Charity Causes |
Radio Zindagi |
The Applegram |
Famous Innovations |
Gold |
|
12G: Work done for Social Awareness or Charity Causes |
Tata Trusts |
Two Bins Life Wins |
FCB Group India |
Silver |
|
12G: Work done for Social Awareness or Charity Causes | ||||