Zee News Hindi website surpasses competition in Comscore data for Feb'22, claims Zee Digital

Zee Digital, the digital media publishing arm of Zee Group, has claimed that Zee News Hindi website (https://zeenews.india.com/hindi) garnered 72.01 million unique visitors in February 2022.

Citing data from Comscore MMX Multi-platform for February 2022, Zee Digital said that Zee News Hindi website overtook its competitors Navbharat Times, ABP Live Hindi, and Aajtak, by a significant margin.

In a press statement, Zee Digital said that the upward trend was observed since December 2021, when they first initiated an opinion poll before the election season. The opinion poll, which they claim, had the largest sample size had the most accurate predictions and helped gain more viewership for the channel. Following the opinion poll, the channel also made efforts providing timely election result coverage, stories from social media and global current affairs.

Rajnish Ahuja

Rajnish Ahuja, Editor-Zee News and CCO-India.com websites, said, "It is indeed a great achievement for us, and we will continue with this momentum. We have kept our focus on catering to all the needs of our audience and becoming the one-stop-most-trusted Hindi news website. This position fuels our ambitions further, and we hope to continue with the same momentum."

Shridhar Mishra

Shridhar Mishra, Head of Digital Sales, Zee Digital, said, "Our objective for Zee Digital was to understand our audience. Our consistent and constant investment in bettering the technology, content and marketing have been steps in that direction. Our position as per Comscore is just a demonstration of that. We are grateful to our partners and the audience for the faith they have shown in our brand."

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