your-space, the student housing brand, has announced a new brand identity which embraces the universal transition and showcases the four foundation pillars of the brand- Comfort, Health, Safety and Community.
The rebranding activity aims to manifest the new brand spirit with a comprehensive overhaul and launch of your-Space’s new website and mobile application, amongst other touchpoints.
The rebranding process has solicited a complete redressal of the brands digital and physical touchpoints to embody the new brand image that is both sincere and welcoming to the student community.
“Our spaces accommodate a large student community that is very inclusive, diverse and well informed and each has their own requirements to lead their most productive student life with us. This is what I believe your-space is, a space for everyone and a place that nurtures collaborative living. your-space has a responsibility to cater to each and every one of the students and give them a holistic community experience in their home away from home. The rebranding activity was driven by the need to stay relevant to the student community. We’ve carefully revamped our brand image to reflect the brand’s ethos of student comfort, health, safety and community of your-space,” said Shaunik Sachdev, Chief Marketing Officer, Your-Space.
Neelanjan Dasgupta, Creative Director- Brand Strategy RepIndia, said, “This was a great opportunity for us to work together with your-space team and create something that is more in line with the brand's vision. It has always been a place that didn't just restrict itself to providing housing to students, but also giving them a sense of community and safety as they move away from their home to make a new one for the first time. And our design ethos and the new logo have kept exactly that in mind. With a tonality that is in tune with the ever-expanding student community, the new branding gives that right mix of fun, comfort and convenience that appeals to students and parents alike.”
The rebranding journey video-