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Wunderman Thompson India collaborates with fashion label Warah for the ‘Nameless Women Project’ in Bangladesh

The project aims to help women in Bangladesh regain their sense of self, through a nation-wide activation

The Nameless Women Project conceived by Wunderman Thompson, India, in collaboration with Warah, a fashion label, aims to help women in Bangladesh regain their sense of self, through a nation-wide activation.

In parts of Bangladesh women face a unique problem. As their lives go by, they lose something that is dear to them. Their name. They are somebody’s mother, wife or sister, but rarely are they referred to by their own name.

Warah, founded by designer, entrepreneur, and social activist Rumana Chowdhury, believes clothes can empower women with self-confidence. Warah worked with master weavers to recreate the traditional Tangail sari of Bangladesh, with one significant difference. On each sari was woven the name of its wearer.

A powerful reminder that a name is one’s basic right, and every woman has a right to embrace it.

The Nameless Women activation aims to increase self-awareness and a sense of pride in women. The activation that began in Sangamukh village, Bangladesh is slowly now becoming a movement.

Tista Sen, Regional Creative Director, Wunderman Thompson South Asia, said, “Your name is the most important thing you own and what creates you. Your sense of self, your self- worth begins with how the world addresses you. To weave your name onto your sari is to acknowledge who you are as a human first. And that’s what women need to feel.”

Chandni Kapur, VP and Snr CD and Ashish Pathak, VP and Snr CD, Wunderman Thompson, India, added, “To not be called by your name but get referred to as someone’s wife or daughter or sister can be quite corroding for self-confidence. The power of this idea was to rightfully give women back their name, their sense of self-worth.”

Credits:

Senthil Kumar: Chief Creative Officer, Wunderman Thompson India

Tista Sen: Regional Creative Director, Wunderman Thompson South Asia

Hanoz Mogrelia: SVP and ECD Wunderman Thompson Mumbai

Shaziya Khan: National Planning Director, Wunderman Thompson India

Ashish Pathak: VP and Snr CD, Wunderman Thompson Mumbai

Chandni Kapur: VP and Snr CD, Wunderman Thompson Mumbai

Aditi Shivdasani: AVP and CSD, Wunderman Thompson Mumbai

Hinoti Joshi: Global Business Director (Unilever)

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