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Uber launches #RentalHealthDay campaign featuring Anil Kapoor

The campaign highlights the stress of driving on long, busy days across multiple locations and places Uber Rentals as a perfect solution to beat driving stress

Click on the image to watch the TVC

Uber has launched #RentalHealthDay campaign, featuring actor Anil Kapoor, highlighting its mobility option - Uber Rentals.

The campaign highlights the stress of driving on long, busy days across multiple locations and places Uber Rentals as a perfect solution to beat driving stress.

‘A day off from driving, a day for one to enjoy the backseat’ – the campaign has been launched with a film starring Kapoor, who is also a widely regarded ambassador of good health.

In a light-hearted film with a sincere message at its heart, Kapoor reveals one of the secrets behind his ever-lasting youth – skipping whatever gives him stress. A helpful message for those who take on one of the most stressful activities – driving in the city.

Ameya Velankar, Head of Marketing, Uber India South Asia, said, “At Uber, we constantly reimagine the way the world moves. We want to give our customers the option to leave their car behind and make their long, hectic days stress-free. Our product team has designed Uber Rentals in a way that it enables riders to retain the same car for up to 12 hours and add multiple stops as they go – saving them the effort of finding parking spaces or booking multiple trips.”

“Mr Anil Kapoor was the most obvious choice - He happens to be Uber’s rider zero (our first rider) when we launched Uber in Mumbai 8 years ago. A legend in his own right, he is the apt choice whose life demonstrates what living stress free and taking care of oneself can make you look like even as you chase your ambitions.”

Kapoor said, “This campaign excited me for two reasons. One, I was the first person in Mumbai to use an Uber. Second, I'm always being asked about my health, fitness routine and diet. Uber gave me that chance to share something more, something that sits at the heart of my approach to life. I truly believe that feeling on top of the world is not just about what you eat and how much you bench, it’s about making choices that allow you to live stress-free every day; big and small decisions that become a lifestyle over time.”

Shakun Batra, director of the film, added, “Anil Kapoor has played so many iconic roles, and I am so glad that we could collaborate one more time to reinvent that personality to create something uber memorable. It's a story that fits perfectly for Uber Rentals which wants to take away the stress of city driving. This is content and creativity at its best.”

Manish Thanvi, Executive Creative Director at Dentsu Webchutney, shared an insight into the campaign. 

“‘Utility needs vanity’ - this was our simple mantra when it came to thinking about a creative platform that will increase use cases for Uber Rentals and thus was born #RentalHealthDay. Think of it as self-love when it comes to the world of everyday transit, if you may. We imagined many ways to tell its story but preaching isn’t a great voice. Working with the uber young Anil Kapoor and one of India’s finest directors, Shakun Batra, we crafted a mockumentary where we use satire to tell a memorable story and in the same breath, deliver a sincere question – “Ek din ka Anil Kapoor banoge?,” Thanvi said.

Creative development of the campaign and execution, and association with Anil Kapoor, has been led by Dentsu Webchutney.

The campaign also used shorter formats in videos to connote the use of Uber Rentals in our daily lives. These videos are playing on YouTube, starring Anil Kapoor.

Credits:

Uber

Ameya Velankar: Head of Marketing, Uber India South Asia

Tanya Malhotra: Brand Marketing Manager, Uber India South Asia

Namrata Tibrewal: Social Media Manager, Uber India South Asia

Dentsu Webchutney

Manish Thanvi: Executive Creative Director

Kaivalya Kulkarni: Sr Creative Director

Ankit Mathur: Associate Creative Director

Satvika Jain: Copy Supervisor

Zubin George: Copy Supervisor

Johanna Israni: Senior Copywriter

Srujana Rachuri: Senior Copywriter

Chirag Thakkar: Sr Creative Director

Anam Khan: Sr Art Director

Rashad Ahammed: Sr Art Director

S Thiruvikraman: Visualizer

Harsh Shah: Managing Partner

Yatin Gupta: Vice-President, Account Management

Anurag Pandey: Sr Account Director

Ayushi Soni: Sr Account Manager

Kathakali Chatterjee: Account Manager

Freya D’ Souza: Vice-President - Planning

Production house: Jouska Films + Diaspore Inc. + Happy Lion

Director: Shakun Batra

Celebrity Onboarding: Happy Lion

Info@BestMediaInfo.com

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