The One Club of Creativity has announced the shortlists for The One Show 2022. The shortlisted entries are the ones who made it into the second round of judging.
As per the announcement, Area 23 New York leads the way with 81 shortlisted entries. Ogilvy Mumbai bagged 63 shortlists followed by BBDO New York with 60, Rethink Toronto with 57, Ogilvy UK London with 48, TBWA\Paris with 45, Saatchi & Saatchi New York with 43, and Serviceplan Munich and Tencent Shenzhen with 42 each.
A total of 4,374 entries from 52 counties have been shortlisted this year. The top-five countries with respect to the number of shortlists are, the US with 1,766, Germany with 312, Canada with 309, UK with 281, and France with 208.
Shortlists from India in various categories are as follows –
Brand Side / In-House |
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Byju’s Bengaluru + Dora Digs / Mumbai |
Brand Side Initiated & Originated Projects |
Byju’s |
Master Ji – A Teachers’ Day Tribute |
EPIFI Technologies Bengaluru |
Brand Side initiated & Originated Projects |
Fi |
Chief Broke Officer |
EPIFI Technologies Bengaluru |
Brand Side initiated & Originated Projects |
Fi |
The World’s first IPL ads made on Google slides |
Branded Entertainment |
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Ogilvy Mumbai / India + HUL Mumbai + Chrome Pictures |
Short Form Video – Single |
HUL |
Dove #StopTheBeautyTest |
Autumn Grey / Mumbai + Dora Digs / Mumbai |
Short Form Video – Single |
Axis Bank |
Pause the Bargain |
Byju’s Bengaluru + Dora Digs / Mumbai |
Long Form Video – Single |
Byju’s |
Master Ji – A Teachers’ Day Tribute |
DDB Mudra Group / Mumbai |
Experiential – Brand Installation |
Netflix |
Red Notice Shop |
DDB Mudra Group / Mumbai |
Experiential – In Person Events |
Netflix |
Red Notice Shop |
Dentsu Webchutney Bengaluru |
Experiential In-Person Events |
VICE World News |
The Unfiltered History Tour |
Dentsu Webchutney Bengaluru |
Augmented, virtual & mixed reality |
VICE World News |
The Unfiltered History Tour |
Dentsu Webchutney Bengaluru |
Craft – Use of technology |
VICE World News |
The Unfiltered History Tour |
Creative Effectiveness |
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BBH India / Mumbai + Marico / Mumbai + LeapFrog Productions + Post Office Studios / Mumbai |
Single Country or region – CSR |
Marico |
Re-teach the teachers |
Ogilvy / Gurgaon / India |
Creative Effectiveness – CSR |
Coca-Cola India |
Wear your taunt |
Ogilvy Mumbai / India + HUL / Mumbai + Chrome Pictures |
Creative effectiveness – CSR |
HUL |
Dove #StopTheBeautyBias |
Ogilvy Mumbai / India + HUL / Mumbai + Chrome Pictures |
Single Country or region – CSR |
HUL |
Dove #StopTheBeautyBias |
Ogilvy Mumbai / India + Mondelez |
Creative effectiveness – CSR |
Mondelez |
Shah Rukh Khan – my ad |
Ogilvy Mumbai / India + Mondelez |
Single Country or region – CSR |
Mondelez |
Shah Rukh Khan – my ad |
Ogilvy Mumbai / India + Mondelez + Wavemaker / Mumbai |
Single country or region – consumer brand |
Mondelez |
Cadbury #GoodLuckGirls |
Lowe Lintas / Mumbai + MullenLowe Singapore / Singapore |
Creative Effectiveness – CSR |
Unilever |
Lifebuoy – H for Handwashing |
Lowe Lintas / Mumbai + MullenLowe Singapore / Singapore |
Multi-Country or Global – Consumer Brand |
Unilever |
Lifebuoy – H for Handwashing |
Lowe Lintas / Mumbai + MullenLowe Singapore / Singapore |
Multi-Country or Global CSR |
Unilever |
Lifebuoy – H for Handwashing |
Creative use of Data |
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Ogilvy Mumbai / India + Mondelez |
Targeting |
Mondelez |
Shah Rukh Khan – My ad |
Ogilvy Mumbai / India + Mondelez |
Experiential & Immersive |
Mondelez |
Shah Rukh Khan – My ad |
Ogilvy Mumbai / India + Mondelez |
Use of Technology |
Mondelez |
Shah Rukh Khan – My ad |
Ogilvy Mumbai / India + Mondelez |
Innovation in Data |
Mondelez |
Shah Rukh Khan – My ad |
Ogilvy Mumbai / India + MTV / Mumbai |
Real-Time Data |
MTV + ARDSI |
Memory of Karaoke |
Ogilvy Mumbai / India + MTV / Mumbai |
Use of Technology |
MTV + ARDSI |
Memory of Karaoke |
Design |
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Ogilvy / Gurgaon / India |
Promotional – Collateral Items |
Coca Cola India |
Wear your taunt |
Ogilvy / Gurgaon / India |
Packaging – speciality |
Pernod Richard India / Chivas |
The steps of Luxury |
Ogilvy / Gurgaon / India |
Out-of-Home Series |
Pernod Richard India / Chivas |
The steps of Luxury |
Ogilvy / Gurgaon / India |
Craft – Art Direction |
Pernod Richard India / Chivas |
The steps of Luxury |
Ogilvy / Gurgaon / India |
Craft – Illustration |
Pernod Richard India / Chivas |
The steps of Luxury |
Star India / Mumbai |
Moving Image – Single |
Star India |
Environment Day Deforestation |
Star India / Mumbai |
Craft – Art Direction |
Star India |
Environment Day Deforestation |
DDB Mudra Group / Mumbai |
Packaging – Speciality |
McDonald’s |
EatQual |
Animal New Delhi |
Packaging – Mass Market |
Sante |
You Do You with Sante |
Dentsu Webchutney Bengaluru |
Digital Design |
VICE World News |
The Unfiltered History Tour |
Dentsu Webchutney Bengaluru |
Spatial Design – Experiential & Immersive |
VICE World News |
The Unfiltered History Tour |
Direct Marketing |
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BBH India / Mumbai + Marico / Mumbai + LeapFrog Products + Post Office Studios |
Digital & Online Websites & Mobile |
Marico |
Re-teach The Teachers |
FCB India Advertising / Delhi + Political Shakti / Bangalore + TOI / Delhi + Basta Films / Mumbai |
Non-traditional & Guerrilla Marketing |
Political Shakti + TOI |
The Nominate me selfie |
Ogilvy Mumbai / India + Mondelez |
Targeted Video – Online |
Mondelez |
Shah Rukh Khan My Ad |
Ogilvy Mumbai / India + Mondelez |
Craft – Use of technology |
Mondelez |
Shah Rukh Khan My Ad |
Ogilvy Mumbai / India + Mondelez |
Craft – Data-Driven Personalization |
Mondelez |
Shah Rukh Khan My Ad |
Ogilvy Mumbai / India + Mondelez |
Innovation in direct marketing |
Mondelez |
Shah Rukh Khan My Ad |
Ogilvy Mumbai / India + MTV / Mumbai |
Digital & Online – Website & Mobile |
MTV + ARDSI |
Memory Karaoke |
Ogilvy Mumbai / India + Wavemaker / Mumbai + Retro Films / Mumbai |
Experiential – Virtual events |
Cadbury 5 Star |
Nothingcoin |
Ogilvy Mumbai / India + Wavemaker / Mumbai + Retro Films / Mumbai |
Digital & Online – Websites & mobile |
Cadbury 5 Star |
Nothingcoin |
DDB Mudra Group / Mumbai |
Experiential – In Person Events |
Netflix |
Red Notice Shop |
Lowe Lintas / Mumbai + MullenLowe Singapore / Singapore |
Non-Traditional Guerrilla Marketing |
Unilever |
Lifebuoy – H for Handwashing |
Lowe Lintas / Mumbai + MullenLowe Singapore / Singapore |
Innovation in Direct marketing |
Unilever Lifebuoy |
Lifebuoy – H for Handwashing |
Dentsu Webchutney Bengaluru |
Experiential In-Person Events |
VICE World News |
The Unfiltered History Tour |
Dentsu Webchutney Bengaluru |
Non-traditional Guerrilla Marketing |
VICE World News |
The Unfiltered History Tour |
Dentsu Webchutney Bengaluru |
Craft – Use of technology |
VICE World News |
The Unfiltered History Tour |
Experiential & Immersive |
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Ogilvy Mumbai / India + Mondelez |
Physical Products |
Mondelez |
#MyFirstRakhi |
Ogilvy Mumbai / India + Mondelez |
Craft – Use of Technology |
Mondelez |
Shah Rukh Khan My Ad |
Ogilvy Mumbai / India + MTV / Mumbai |
Experiential Audio |
MTV + ARDSI |
Memory Karaoke |
Ogilvy Mumbai / India + MTV / Mumbai |
Craft – Use of sound |
MTV + ARDSI |
Memory Karaoke |
Ogilvy Mumbai / India + Wavemaker / Mumbai + Retro Films / Mumbai |
Events / Stunts / Competitions – Virtual |
Cadbury 5Star |
Nothingcoin |
Wunderman Thompson / India + Made in Calcutta / Kolkata |
Brand Installations |
Sanlaap India |
The Lost daughters |
DDB Mudra Group / Mumbai |
Physical Products |
McDonald’s |
EatQual |
DDB Mudra Group / Mumbai |
Events/Stunts / Competitions – In Person |
Netflix |
Red Notice Shop |
Dentsu Webchutney Bengaluru |
Events / Stunts / Competitions / In - person |
VICE World News |
The Unfiltered History Tour |
Dentsu Webchutney Bengaluru |
Augmented, Virtual & Mixed reality |
VICE World News |
The Unfiltered History Tour |
Dentsu Webchutney Bengaluru |
Craft – Storytelling |
VICE World News |
The Unfiltered History Tour |
Film |
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DDB Mudra Group / Bangalore + Early Man Films / Mumbai + Krafton India / Bangalore |
Television & VOD, Long Form Single |
Battlegrounds Mobile India |
Game responsibly – Machine Gun Mouth |
DDB Mudra Group / Bangalore + Early Man Films / Mumbai + Krafton India / Bangalore |
Online Films & Video – Long Form – Single |
Battlegrounds Mobile India |
Game responsibly – Machine Gun Mouth |
FCB India Advertising / Delhi + UNAIDS / Geneva + Goodmorning Films / Mumbai |
Under 50k budget |
UNAIDS |
The Mirror – See me as I am |
Ogilvy / Gurgaon / India |
TV & VOD – Long Form – Series |
Coca Cola India |
Turn Everything upside down |
Ogilvy / Gurgaon / India |
TV & VOD – Long Form – Single |
Coca Cola India |
Wear your taunt |
Ogilvy Mumbai India / + HUL / Mumbai + Chrome Pictures |
TV & VOD – Long Form – Single |
HUL |
Dove #StopTheBeautyTest |
Ogilvy Mumbai / India + Mondelez |
Online Films & Video – Pre roll – Series |
Mondelez |
Hate is unskippable |
Ogilvy Mumbai / India + Mondelez |
Innovation in film |
Mondelez |
Shah Rukh Khan My Ad |
DDB Mudra Group / Mumbai |
Online films & Video – Long Form Single |
Stayfree |
Stayfree Daughter’s Day |
Health & Wellness |
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FCB India Advertising / Delhi + UNAIDS / Geneva + Good Morning Films / Mumbai |
Film |
UNAIDS |
The Mirror – See me as I am |
McCann WorldGroup / Mumbai |
Out of Home |
Prime Indian Hospitals |
The Needle Prick |
Ogilvy Mumbai / India + Mondelez |
Promotional Items |
Mondelez |
#MyFirstRakhi |
Ogilvy Mumbai / India + MTV / Mumbai |
Direct marketing |
MTV + ARDSI |
Memory Karaoke |
Ogilvy Mumbai / India + MTV / Mumbai |
Online & Mobile |
MTV + ARDSI |
Memory Karaoke |
Ogilvy Mumbai / India + MTV / Mumbai |
Craft – Data-driven Personalization |
MTV + ARDSI |
Memory Karaoke |
Ogilvy Mumbai / India + MTV / Mumbai |
Innovation in health & Wellness |
MTV + ARDSI |
Memory Karaoke |
Wunderman Thompson / India + Made in Calcutta / Kolkata |
Experiential / Immersive / Events |
Sanlaap India |
The Lost daughters |
VMLY&R Commerce / Mumbai + HUL / Mumbai |
Experiential / Immersive / Events |
Lifebuoy |
Hackwashing |
VMLY&R Commerce / Mumbai + HUL / Mumbai |
Direct Marketing |
Lifebuoy |
Hackwashing |
Animal New Delhi |
Design – Packaging |
Setu |
Reimagining Setu |
Integrated |
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Dentsu Webchutney Bengaluru |
Craft – Use of technology |
VICE World News |
The Unfiltered History Tour |
Moving Image Raft |
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Ogilvy / Gurgaon / India |
Integrated branding campaign |
Coca Cola India |
Wear Your Taunt |
Ogilvy Mumbai / India + HUL / Mumbai + Chrome Pictures |
Integrated Branding campaign |
HUL |
Dove #StopThebeautyTest |
Ogilvy Mumbai / India + HUL / Mumbai + Chrome Pictures |
Brand Partnerships |
HUL |
Dove #StopThebeautyTest |
Ogilvy Mumbai / India + Wavemaker / Mumbai + Retro Films / Mumbai |
Integrated Branding campaign |
Cadbury 5Star |
Nothingcoin |
Interactive, Online & Mobile |
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Amazon Prime Video / Mumbai + SoCheers / Mumbai |
Brand Partnerships |
Amazon Prime Video India |
The Family Man Job Hunt |
BBH India / Mumbai + Marico / Mumbai + LeapFrog Products + Post Office Studios Mumbai |
Online Community – Utility |
Marico |
Re-teach the teachers |
FCB India Advertising / Delhi + Political Shakti / Bangalore + The Times of India / Delhi + basta Films / Mumbai |
Online Community -Use of existing platform |
Political Shakti + TOI |
The Nominate Me Selfie |
Ogilvy Mumbai / India + Mondelez |
Pre-Roll |
Mondelez |
Hate is Unskippable |
Ogilvy Mumbai / India + Mondelez |
Innovation in Interactive, online & Mobile |
Mondelez |
Shah Rukh Khan My Ad |
Ogilvy Mumbai / India + MTV / Mumbai |
Utility |
MTV + ARDSI |
Memory Karaoke |
Ogilvy Mumbai / India + Wavemaker / Mumbai + Retro Films / Mumbai |
Utility |
Cadbury 5Star |
NothingCoin |
Ogilvy Mumbai / India + MTV / Mumbai |
Creative use of data |
MTV + ARDSI |
Memory Karaoke |
Byju’s Bangalore + Dora Digs Mumbai |
Online only - Video Single |
Byju’s |
Master Ji – A Teacher’s Day Tribute |
DDB Mudra Group Mumbai + 22 Feet Tribal WW Mumbai |
Online Community – Use of existing platform |
Spotify |
#PlayThis |
Publicis Singapore + Memesys Culture lab Goa + 20:20 MSL Mumbai |
Online only – Video Single |
Vicks P&G |
Care Lives on |
Dentsu Webchutney Bengaluru |
Physical Product & Mobile Integration |
VICE World News |
The Unfiltered History Tour |
Dentsu Webchutney Bengaluru |
Augmented, Virtual & Mixed Reality |
VICE World News |
The Unfiltered History Tour |
IP & Products |
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Ogilvy Mumbai / India + Mondelez |
Physical Product – Promotional |
Mondelez |
#MyFirstRakhi |
Ogilvy Mumbai / India + Mondelez |
Innovation in IP & Products |
Mondelez |
#MyFirstRakhi |
Ogilvy Mumbai / India + Wavemaker / Mumbai + Retro Films / Mumbai |
Integrated digital & physical product – Promotional |
Cadbury 5Star |
NothingCoin |
DDB Mudra Group Mumbai |
Physical Product – In Market |
McDonald’s |
EatQual |
Moving Image Craft |
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Early Man Film / Mumbai + DDB Mudra Group Mumbai |
Casting |
Battlegrounds Mobile India |
Machine Gun Mouth |
Memesys C ulture Lab / Goa + Publicis Group / Collyer Quay + MSL Group Mumbai |
Direction – Single |
Vicks India |
Care Lives on #TouchOfCare |
Memesys C ulture Lab / Goa + Publicis Group / Collyer Quay + MSL Group Mumbai |
Cinematography – Single |
Vicks India |
Care Lives on #TouchOfCare |
Ogilvy Mumbai / India + Mondelez |
Use of technology |
Mondelez |
Shah Rukh Khan My Ad |
Ogilvy Mumbai / India + Mondelez |
Innovation in moving image craft |
Mondelez |
Shah Rukh Khan My Ad |
Byju’s Bangalore + Dora Digs Mumbai |
Writing - Single |
Byju’s |
Master Ji – A Teacher’s Day Tribute |
Byju’s Bangalore + Dora Digs Mumbai |
Casting |
Byju’s |
Master Ji – A Teacher’s Day Tribute |
Interactive & Mobile Craft |
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Dentsu Webchutney Bengaluru |
Use of Technology |
VICE World News |
The Unfiltered History Tour |
Music & Sound Craft |
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Early Man Film / Mumbai + DDB Mudra Group / Mumbai |
Sound Design |
Battlegrounds Mobile India |
Machine Gun Mouth |
Early Man Film / Mumbai + DDB Mudra Group / Mumbai |
Sound Editing |
Battlegrounds Mobile India |
Machine Gun Mouth |
Ogilvy Mumbai / India + MTV / Mumbai |
Custom / User-Generated Content |
MTV + ARDSI |
Memory Karaoke |
Ogilvy Mumbai / India + MTV / Mumbai |
Innovation in Music & Sound Craft |
MTV + ARDSI |
Memory Karaoke |
Pharma |
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McCann Worldgroup / Mumbai |
Products |
Nightingales Medical Trust |
Memorables |
Out of Home |
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McCann Worldgroup / Mumbai |
Billboards & Transit – Series |
Prime Indian Hospitals |
The Needle Prick |
DDB Mudra Group / Mumbai |
Experiential & immersive |
Netflix |
Red Notice Shop |
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McCann Worldgroup / Mumbai |
Poster - Series |
Prime Indian Hospitals |
The Needle Prick |
Public Relation |
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FCB India Advertising / Delhi + Political Shakti / Bangalore + The Times of India / Delhi + basta Films / Mumbai |
Community Building |
Political Shakti + TOI |
The Nominate Me Selfie |
FCB India Advertising / Delhi + Political Shakti / Bangalore + The Times of India / Delhi + basta Films / Mumbai |
Brand Partnerships |
Political Shakti + TOI |
The Nominate Me Selfie |
Ogilvy Mumbai / India + HUL / Mumbai + Chrome Pictures |
Integrated PR Campaign |
HUL |
Dove #StopThebeautyTest |
Ogilvy Mumbai / India + Mondelez |
Media relations |
Mondelez |
#MyFirstRakhi |
Ogilvy Mumbai / India + Mondelez |
Current event response |
Mondelez |
#MyFirstRakhi |
Ogilvy Mumbai / India + Mondelez + Wavemaker / Mumbai |
Media relations |
Mondelez |
Cadbury #GoodLuckGirls |
Ogilvy Mumbai / India + Mondelez + Wavemaker / Mumbai |
Brand Voice |
Mondelez |
Cadbury #GoodLuckGirls |
DDB Mudra Group Mumbai |
Community Building |
McDonald’s |
EatQual |
DDB Mudra Group Mumbai |
Reputation Management |
McDonald’s |
EatQual |
McCann Worldgroup Mumbai |
Events & Experiential |
Wild Stone |
Statue Grooming |
Dentsu Webchutney Bengaluru |
Events & Experiential |
VICE World News |
The Unfiltered History Tour |
Radio & Audio |
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Dentsu Webchutney Bengaluru |
Online – Branded Podcast |
VICE World News |
The Unfiltered History Tour |
Dentsu Webchutney Bengaluru |
Experiantial Radio & Audio |
VICE World News |
The Unfiltered History Tour |
Dentsu Webchutney Bengaluru |
Craft & Casting |
VICE World News |
The Unfiltered History Tour |
Social Media |
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FCB India Advertising / Delhi + Political Shakti / Bangalore + The Times of India / Delhi + basta Films / Mumbai |
User Generated Content |
Political Shakti + TOI |
The Nominate Me Selfie |
FCB India Advertising / Delhi + Political Shakti / Bangalore + The Times of India / Delhi + basta Films / Mumbai |
Social Channel – Single Platform |
Political Shakti + TOI |
The Nominate Me Selfie |
Ogilvy Mumbai / India + HUL / Mumbai + Chrome Pictures |
Social Channel Multi-Platform |
HUL |
Dove #StopThebeautyTest |
Ogilvy Mumbai / India + HUL / Mumbai + Chrome Pictures |
Influencer Marketing – Single Channel |
HUL |
Dove #StopThebeautyTest |
Ogilvy Mumbai / India + HUL / Mumbai + Chrome Pictures |
Influencer Marketing – Multi Channel |
HUL |
Dove #StopThebeautyTest |
Ogilvy Mumbai / India + Mondelez |
Active Engagement / Call to Action |
Mondelez |
Shah Rukh Khan My Ad |
Ogilvy Mumbai / India + Mondelez |
Innovation in social media |
Mondelez |
Shah Rukh Khan My Ad |
Star India/ Mumbai + DDB Mudra Group / Mumbai + Digitalclay Mumbai |
Social Post Series |
Star India |
Reimagining the ordinary, to play for inclusivity |
DDB Mudra Group Mumbai + 22feet Tribal WW Mumbai |
Social Channel Single Platform |
Spotify |
#PlayThis |
DDB Mudra Group Mumbai + 22feet Tribal WW Mumbai |
Innovation in social media |
Spotify |
#PlayThis |
Saatchi & Saatchi Propogate Mumbai |
Innovation in Lockdown |
Budweiser |
SOS Ads - #CovidEmergency |
Dentsu Webchutney Bengaluru |
Stunts & Activations |
VICE World News |
The Unfiltered History Tour |
Dentsu Webchutney Bengaluru |
Craft – Use of technology |
VICE World News |
The Unfiltered History Tour |
Cultural Driver |
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FCB India Advertising / Delhi + Political Shakti / Bangalore + The Times of India / Delhi + basta Films / Mumbai |
Cultural Driver |
Political Shakti + TOI |
The Nominate Me Selfie |
Ogilvy / Gurgaon / India |
Cultural Driver |
Coca Cola India |
Wear Your Taunt |
Ogilvy Mumbai / India + HUL / Mumbai + Chrome Pictures |
Cultural Driver |
HUL |
Dove #StopThebeautyTest |
Ogilvy Mumbai / India + Mondelez + Wavemaker / Mumbai |
Cultural Driver |
Mondelez |
Cadbury #GoodLuckGirls |
Wunderman Thompson / India + Made in Calcutta / Kolkata |
Cultural Driver |
Sanlaap India |
The Lost daughters |
Autumn Grey Mumbai + Dora Digs Mumbai |
Cultural Driver |
Axis Bank |
Pause the Bargain |
Animal New Delhi |
Cultural Driver |
Bhima Jewellery |
Pure as Love |
Fusion Pencil |
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FCB India Advertising / Delhi + Political Shakti / Bangalore + The Times of India / Delhi + basta Films / Mumbai |
Fusion Pencil |
Political Shakti + TOI |
The Nominate Me Selfie |
Ogilvy / Gurgaon / India |
Fusion Pencil |
Coca Cola India |
Wear Your Taunt |
Ogilvy Mumbai / India + Mondelez + Wavemaker / Mumbai |
Fusion Pencil |
Mondelez |
Cadbury #GoodLuckGirls |
Sustainable Development Pencil |
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FCB India Advertising / Delhi + Political Shakti / Bangalore + The Times of India / Delhi + basta Films / Mumbai |
Goals for sustainable development |
Political Shakti + TOI |
The Nominate Me Selfie |
Ogilvy Mumbai / India + HUL / Mumbai + Chrome Pictures |
Goals for sustainable development |
HUL |
Dove #StopThebeautyTest |
Ogilvy Mumbai / India + Mondelez + Wavemaker / Mumbai |
Goals for sustainable development |
Mondelez |
Cadbury #GoodLuckGirls |
Ogilvy Mumbai / India + MTV / Mumbai |
Goals for sustainable development |
MTV + ARDSI |
Memory Karaoke |
DDB Mudra Group Mumbai |
Goals for Sustainable Development |
McDonald’s |
EatQual |
Lowe Lintas / Mumbai + MullenLowe Singapore / Singapore |
Goals for Sustainable Development |
Unilever |
Handwashing as a lifesaving habit promoting SDG6 |