Viacom18's kids’ franchise, Nickelodeon claimed it has established leadership in the kids’ entertainment space and enjoys a cumulative network share of 32% within the genre.
The franchise claimed it today delivers the highest reach of 48 million kids’ weeks on week and boasts of the largest home-grown content library created through launching 11 successful IPs in 11 years.
Closing the year on a high note and with a spirit to deepen engagement and connect, the franchise continues to top the charts with 2 channels, Nick and Sonic.
As per it, with Nick at No. 1 and Sonic at No. 2 in the kids’ genre for FY22, Nickelodeon continues to cement its position as a category leader.
Viacom18 Hindi Mass Entertainment & Kids TV Network Head, Nina Elavia Jaipuria, said, “The kids’ category is one of the most exciting and dynamic categories in India. The young viewer has always been at the centre of our universe and understanding their evolving preferences has been of prime importance to us. Continuing to lead the demanding kids’ space is a testimony of our sincere efforts to ensure that we create stories and introduce kids to characters that are relatable, relevant and capture their minds and hearts. It is this connect that has allowed us to garner immense love from kids as well as patronage from our brand partners. As the leader of the category, we will continue to engage and innovate with our stories and reach out meaningfully to kids across screens and touch points.”
Nickelodeon plans for a fun-filled and unforgettable summer for kids that will bring back the touch, feel and play experience.
The franchise is all geared to entertain its young viewers with an engaging and fun line up of characters, stories and priceless experiences replete with comedy, action and adventure.
The stories will come to life across screens on the franchise channels Nick, Sonic, Nick Jr. and Nick HD+ with their home-grown character stories also being available on our digital destination Voot Kids.
The entertainment on Nick Jr. will further see kids have a great time with the premiere of popular pre-school series Baby Shark, making its Indian television debut in the month of May.
The summer will see fun and engagement galore on the franchise with key tentpoles that will spread the cheer amidst kids. Nick will see a fun banter fest helmed by the bros Chikoo and Bunty called “Roast Your Bro”. This will include a contest where kids get a chance to vote for their favourite sibling and stand a chance to win exciting prizes like iPhone 13, laptops and tablets and engage in a whole lot of fun sibling banter.
For Nickelodeon they have also partnered with Time Zone and Funcity as well as other malls across the country for fun meet and greets where kids will get to meet their favourite Nick toons. Apart from meeting their favourite toons, kids will also get to enjoy special combos through summer at Nirula’s and Dr. Bubbbles.
Sonic will continue to enthral kids and make them shout #SonicisHappyGoLucky with the super fun Bhoot Bandhus Happy and Pinaki through a watch and win content.
The campaigns on Nick and Sonic will extend on digital and social media through fun games and virtual interactivity sessions. A high reach marketing blitz planned across markets that will include cross channel, outdoor, van activations, influencer marketing as well as presence in the ongoing IPL will ensure that kids across the nation are part of the summer-time fun on the franchise.