Indian carmaker Maruti Suzuki has been crowned as the top brand in YouGov's Automotive & Mobility Rankings 2022 for the second year in succession.
Second in place is Honda and third is Tata Motors with, both with 26.1 score, in the ranking. Indian two-wheeler brand Royal Enfield (22.9) is occupying the fourth position in the rankings and has emerged as the leader in the two-wheeler segment.
BMW, Hyundai, Audi, Mercedes-Benz, Honda Two-wheelers and Mahindra & Mahindra also feature on the list.
The 2022 rankings show urban Indians’ strong affinity towards Indian brands. Tata Motors made the greatest improvement to its brand health perception over the year and climbed up one place to third, with an improved score of +2.9 points. The surge in Tata Motors' scores can be attributed to good customer response for its new launches (like Tata Harrier- dark edition, Tata Punch and Nexon- dark edition) in the growing SUV and compact SUV segment.
Likewise, Indian multinational automotive manufacturer Mahindra & Mahindra made a large stride to its brand health score, making an entry into the list in the tenth position (18.0).
Despite suffering recent backlash on social media after a dealer of Hyundai in Pakistan posted a message supporting separatists in Kashmir, Korean brand Hyundai was able to retain its seventh rank (21.7) in the list with no change in score.
Also retaining their past rankings are German luxury auto brands BMW, Audi and Mercedes-Benz occupying the fifth (22.4), seventh (19.9) and eighth (19.8) place, respectively.
The data included in the YouGov's Automotive & Mobility Rankings 2022 has been drawn from YouGov BrandIndex.
YouGov's Automotive & Mobility Rankings 2022 show the brands with the highest average Index scores between February 1, 2021 and January 31st, 2022.
The scores are mostly representative of the general population of Urban Indian adults (18+). All Index scores listed have been rounded to a single decimal place; however, it uses additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings.
Each day consumers are asked about their views on automotive brands across various markets, which allows YouGov to build a picture of how these brands are perceived by the general public through comparing Index scores.