InMobi has announced the expansion of its regional leadership team in Asia Pacific with an aim to double down on the growth of its advertising business in the region. As part of the expansion, Vasuta Agarwal, the Managing Director of APAC, will take over as SVP and GM of Consumer Platform Advertising at the company.
In her new role, Agarwal will globally lead the monetisation for all of InMobi’s owned and operated consumer platforms.
Agarwal will define the ad monetisation strategy, own the product development, and drive the go-to-market strategy leveraging the existing capabilities of the InMobi Advertising Platform and business.
Agarwal said, “I am excited about this new adventure as we look to push the boundaries with truly first-of-its-kind experiences across connected devices. This is an opportunity to extend my decade-long experience and expertise in the ad tech industry and across diverse markets across the globe, to develop and scale advertising on InMobi’s fast-growing consumer platforms.”
The expansion of leadership is aimed at spearheading ad-based monetisation of its owned-and-operated and third-party properties through the InMobi Advertising Platform.
Rishi Bedi, who was the VP and GM, Southeast Asia, Japan, and Korea, will now lead the regional mandate as Managing Director for Asia Pacific, taking responsibility for InMobi’s offices across Japan, Korea, India, Southeast Asia, and ANZ.
Bedi said, “Asia Pacific is one of the most vibrant, thriving, and rapidly evolving ad tech markets and we are keen on delivering the best of innovation to brands, publishers, and consumers alike. And we will continue to invest in people, products, and partnerships to make this possible with the InMobi Advertising Platform.”
Some of the other movements include Richard O’Sullivan, currently VP and GM of ANZ, taking up the expanded charter as VP, Agency Partnerships across APAC, in addition to his current role.
The leadership team expansion also includes Richard O’Sullivan, currently VP and GM of ANZ, taking up the expanded charter as VP, Agency Partnerships across APAC, in addition to his current role. In the new role, he will be responsible for deeper levels of engagement at the regional level and generalising the success currently experienced at local levels.
Additionally, Rajesh Pantina will take up the expanded B2B marketing charter for InMobi’s Advertising Platform and Solutions across the consumer and third-party properties in Asia Pacific.
Abhay Singhal, Co-founder, InMobi Group, and CEO, InMobi Advertising Platform, said, “Vasuta, Rishi, Richard, and Rajesh have been longstanding members of the InMobi leadership team in APAC, previously holding several key positions and handling multiple businesses and regional growth charters. With these changes, we are well positioned and ready to embrace the significant growth potential that our technology leadership, deep in-market expertise, and unique culture have to offer.”