Infectious Advertising has created and conceptualised the latest campaign for Pittie Group’s cleaning brand ChakaaChak. The new campaign features three films, demonstrating the ease of cleaning with a healthy dose of wit and fun.
During the lockdown, every member of every family has at some point taken charge of cleaning their homes. As a result, the cleaning tools category has become relevant to all.
The TVC for the ‘ChakaaChak’ brand showcases the endearing spin mop mascot, which is shown in a series of engaging home cleaning scenarios. Keeping gender neutrality in mind, the stories portray men doing the house cleaning to create a well-balanced perception in the masses.
The three new TVCs, in Hindi, will be aired on TV channels and digital platforms as part of ChakaaChak’s larger marketing campaign.
Ramanuj Shastry, Co-Founder and Director, Infectious Advertising, said, “These are exciting times to be a household cleaning brand as the demand for smarter, more efficient cleaning solutions grows exponentially. Super kicked to help develop a campaign for ChakaaChak. It takes a brave client to buy fun films and a brilliant director like Niranjan Kaushik to push them to the next level. Delighted.”
Aditya Pittie, Managing Director, Pittie Group, said, “With the TVCs, we are envisioning to take a giant step in maximising our brand presence and capturing a large market share in the ever-growing cleaning utility market. From revamping Chakaachak’s brand presence to unveiling TVCs, we are on the verge of creating a strong foothold in terms of brand loyalty, distribution and Pan India presence.”
He added, “Pittie Consumers’ aim has always been to provide efficient and ever-evolving products at affordable prices. What sets ChakaaChak apart from the competition is its diverse portfolio of superior cleaning products.”
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