Best Media Info

Editor’s Picks
Special
Interviews
Events
IRS
Misc
BuzzInContent

IAA announces winners of Olive Crown Awards 2022

The awards were presented across 16 different categories, including the coveted title ‘Green Crusader of the Year’ award, which was presented to Sadhguru for his untiring efforts to 'Save Soil'

Megha Tata (Left) Aaditya Thackeray (Centre) Srinivasan K Swamy (Right)

The India Chapter of the International Advertising Association (IAA) announced the list of winners for the 12th edition of its annual property, the Olive Crown Awards 2022, on Thursday.

The awards were presented across 16 different categories, including the coveted title ‘Green Crusader of the Year’ award, which was presented to Sadhguru for his untiring efforts to 'Save Soil' and his new endeavour of a 100-day long motorcycle journey to spread awareness about soil degradation.

The awards acknowledged the remarkable work of those individuals and corporates who drove the message of sustainability or ‘green advertising’. The event was attended by senior marketing, media, and advertising professionals from across the country.

Blue Star Ltd was the cooling partner; Vijayavani and Warner Bros. Discovery were the associate partners; and Hungama Digital Media was the green partner for the event. The event was hosted at the ITC Grand Central, Parel, Mumbai.

An eminent jury, comprising renowned professionals such as Bobby Pawar, Chairman and Chief Creative Officer, Havas Group; Tista Sen, Regional Creative Director- South Asia, Wunderman Thompson; Carlton D'silva, Co-founder, House of Awe and Raj Nair, CEO and Chief Creative Officer, Madison BMB, shortlisted the winners through a rigorous process.

Here’s the complete list of winners:

SR NO

Category Name 

Gold / Silver

Title of Entry 

Agency 

Advertiser 

1

Press - Unreleased 

Gold

Disappearing Stories 

Ogilvy

Ogilvy

 

 

Gold

Poems For Climate Change

Madison BMB

Earth5R

 

 

Silver

Set Earth's Temperature Right

FCB Interface

Blue Star Ltd

 

       

 

2

Press Corporate 

Silver

#OneThingToday 

The Hindu Group

The Hindu Group

 

       

 

3

Press - Services 

Gold

Vitthal is the Environment. Environment is the Vitthal.

Shreerang Charitable Trust

Shreerang Charitable Trust

 

 

Silver

Ganesh Idol with Desi or Organic Seeds

Shreerang Charitable Trust

Maharashtra Pollution Control Board

 

       

 

4

TVC / Cinema - Corporate 

Silver

The Saviour

Wunderman Thompson

Tata Tiscon

 

       

 

5

TVC / Cinema - Services 

Gold

Vitthal is the Environment. Environment is the Vitthal.

Shreerang Charitable Trust

Shreerang Charitable Trust

 

 

Silver

Tribute to Bird Man  - Rang Gandh Theory

Shreerang Charitable Trust

The Mumbai Zoo

 

 

Silver

Ganesh Idol with Desi or Organic Seeds

Shreerang Charitable Trust

Maharashtra Pollution Control Board

 

       

 

6

Digital

Gold

Mother Nature Says Hello

Centrick Marketing Solutions LLP

Kirloskar - Limitless

 

 

Silver

FarmDost 100 Farmers. 100 Stories. Virtual Gallery

TAFE - Tractors and Farm Equipment Limited

TAFE - Tractors and Farm Equipment Limited

 

       

 

7

Events

Gold

Mother Nature Says Hello

Centrick Marketing Solutions LLP

Kirloskar - Limitless

 

 

Silver

Lakme Fashion Week Winter Fashion 2021

Reliance Industries Limited

Reliance Industries Limited

 

 

Silver

FarmDost 100 Farmers. 100 Stories.

TAFE - Tractors and Farm Equipment Limited

TAFE - Tractors and Farm Equipment Limited

 

       

 

8

Out-Of-Home

Silver

Not Your Medicine

Ogilvy

United Nations Environment Programme

 

       

 

9

Print Production

Silver

OverHerd - Cartoon Strips for the Protected Area Update

Ashvini Menon Visual Design Studio

Protected Area Update

 

       

 

10

Green Campaign of the Year

Gold

Mother Nature Says Hello

Centrick Marketing Solutions LLP

Kirloskar - Limitless

 

 

Silver

Vitthal is the Environment. Environment is the Vitthal.

Shreerang Charitable Trust

Shreerang Charitable Trust

 

       

 

11

Green Brand of the Year

Gold

Stories of Sustainability

Reliance Industries Limited

Reliance Industries Limited

 

 

Silver

JFarm Services - Free Tractor Rental Scheme

TAFE - Tractors and Farm Equipment Limited

TAFE - Tractors and Farm Equipment Limited

 

 

Silver

Enabling innovations today for a greener tomorrow

Energy Efficiency Services Limited (EESL)

Energy Efficiency Services Limited (EESL)

 

       

 

12

Corporate Social Crusader of the Year

Gold

Act For Mahseer (50 years of Conservation)

Tata Power Company Limited

Tata Power Company Limited

 

 

Silver

Project CAT India

Discovery Communications India

Discovery Communications India

 

       

 

13

Green NGO of the Year

Gold

Ujala

Chirag Rural Development Foundation

Chirag Rural Development Foundation

 

 

Gold

Saving the Wildlife of Bengaluru

People for Animals Wildlife Rescue and Conservation Centre

People for Animals Wildlife Rescue and Conservation Centre

 

 

Silver

Reliance Foundation Green Initiatives

Reliance Foundation

Reliance Foundation

 

       

 

14

New Age Green Initiatives

Gold

Zero Waste Film Shoot

Skrap Waste Management Solutions

Guy In the Sky Pictures

 

 

Silver

Waste plastic to road initiative

Reliance Industries Limited

Reliance Industries Limited

 

       

 

15

Young Green Crusader of the Year.

Harshvardhan Joshi

 

       

 

16

Green Crusader Award of the year

Sadhguru

Addressing the gathering, Aaditya Thackeray, Maharashtra Minister for Environment and Tourism and the chief guest for the event, spoke about his government's efforts of adding 24 new conservation reserves in Maharashtra and 15,000 hectares of wet land for protection.

He added, "When we travel anywhere the first thing, we enjoy is a breath of fresh air, the ability to walk without closing our eyes or nose, I think that is what we're trying to achieve for ourselves. In these times of climate emergencies, it's no longer about the future generation, this is about us, this is about being selfish, because each of us can make this a better planet, to have clean air, clean water and a world which is freer and safe without hazards."

Megha Tata, President, International Advertising Association (IAA) - India Chapter and Managing Director – South Asia, Warner Bros. Discovery, said, “The IAA Olive Crown Awards are more than just awards, they are a manifestation of all our thoughts with regards to Brand Earth. They are a collected expression of what the marketing and communication industry can do so well. They are a way of showing the world that communication can be and is, a true force for good and that is why we decided to support 'Save Soil'. I really hope that IAA India Chapter continues to take on one good cause every year and use the magic of Marcom industry to amplify that cause."

Pradeep Dwivedi, Chairperson IAA Olive Crown Awards, said, "The Olive Crown Awards have been an event, an honour, a recognition for over a decade with a lot of love to celebrate media, communications, marketing, and advertising to work towards sustainability. It is rightly said that we have not received this planet from our ancestors, but we have merely borrowed it from the coming generation. It is a massive responsibility that we as an industry continue putting efforts towards sustainability."

As an Olive Crown Initiative, IAA along with AAFA is supporting the global ‘Save Soil’ movement launched by Sadhguru to address the critically important issue of soil degradation. Entries were invited for creative campaigns/ideas to spread awareness about this global problem. A jury comprising, Prasoon Joshi, CEO and CCO, McCann Worldgroup India and Chairman McCann Asia Pacific; Amer Jaleel, Group CCO and Chairman, Mullenlowe Lintas Group and Senthil Kumar, Chief Creative Officer, Wunderman Thompson South Asia judged the entries received for the ‘Save Soil’ campaign. 

The joint winners were: Rohan Joseph, Vallabh Yeolkar, Raj Nair from Madison BMB and Masumi Shrimankar from Fulcro.

A film based on the winning campaign created by Rohan Joseph, Vallabh Yeolkar and Raj Nair from Madison BMB has been produced by Zirca Digital Solutions and Pixel Party. The winning campaign will be run across media platforms with the cooperation of media houses.

Info@BestMediaInfo.com

Advertisment
Post a Comment