Himalayan Natives' new campaign urges viewers to unearth their innate strength

Himalayan Natives, a natural food brand, has launched a new video campaign which encourages the viewers to be strong and steady like the mighty mountain range itself.

The campaign tries to outline the strength and freshness and an advocate of a healthy and nutritious diet, the brand displays its commitment via the video campaign. 

The narrative of the video is backed by a message – ‘Himalaya ki chattaan hai tu’. 

The tag line and messaging aims to invoke a sense of indestructible self-belief that comes in with consuming a healthy palate. The video campaign was launched on YouTube and has garnered more than 1 million views so far. 

Crafted by Ittisa, a Digital Marketing Agency, the campaign demonstrates strength in various forms.

From a trekker aiming to reach the snow-clad peaks to a corporate employee taking the leap of faith to start a new venture, from a young man coming out to his parents, to an elderly joining a dance class to fulfil his lifelong passion, Himalayan Natives encourages viewers and consumers to channel their strength to do what their heart desires.

Bhupendra Khanal, Founder, Himalayan Natives, said, “I hail from the land of the Himalayas and have been lucky to have had the most delicious and healthiest of food. Now I want to extend the goodness of my homeland to the world and make access to healthy food easier via Himalayan Natives. The campaign, the messaging and the product line on the platform is something I resonate with. I truly believe that a healthy food source is what makes or breaks the mind and body.”

Sneh Sharma, CEO, Ittisa, added, “During the campaign conceptualisation, we knew that it was essential that we connect the messaging of Himalayan Natives with real-time examples. Fear of failure is a very human thing, but with the right reinforcement, it is possible to overcome any hurdle. Himalayan Natives is that reinforcement.”

Himalayan Natives is a platform for day-to-day food items that is focused on creating a delicious and healthy diet for all. Himalayan Natives’ line of natural foods is ethically sourced and made from indigenous materials that are known to improve immunity, strength and longevity, as per the brand.

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