New age gaming technology company, Witzeal, claimed it has surpassed 29 million registered users.
The company said it has been on a growth trajectory ever since it started its operations and has a seen rapid jump in the user base. Witzeal has a strong presence in real money games (RMG), fantasy sports, and casual games.
The company currently has 17 games in its portfolio, and it said it is clocking in 1.2 million daily active users (DAUs) monthly.
Witzeal had recently appointed Naveen Goswami as Head of Innovation, Peush Bery as Head of Product Development and Strategy, and Yogvinder Singh as Head of Technology.
Ankur Singh, Founder and CEO, said, “Witzeal has always endeavoured to give its users an unparalleled gaming experience. We are delighted to have reached this milestone and excited to unravel more such milestones in the coming future. We are constantly working towards innovating and providing newer opportunities for our users to keep them engaged. It is the most exciting time to be in the gaming industry as we have seen a very progressive growth in this sunrise sector across verticals. This aligned with the recent Karnataka judgement has given us the much-needed boost to work harder to provide seamless and innovative gaming experiences to our users. We also pride ourselves of having a strong team each coming from a diverse background and bringing in the expertise that has helped us reach where we are today.”
Further, with a marketing budget of Rs 200 crores for the year 2022 -2023, the company plans to utilise this budget for marketing and branding exercise to garner more visibility and to showcase the work and to attract and retain users on the platform.
Apart from this, Witzeal has recently also partnered with OTT and UPI platforms like Disney Hotstar, MX Player, Google, Facebook, Wynk Music, Phone Pe, etc with an aim to widen its userbase and reach out to a larger target audience.
The partnership will entail banner advertisements on the OTT and UPI applications along with OEMs, Google, Facebook, Programmatic.
Singh said, “We are excited to collaborate with these renowned and prominent OTT and UPI platforms and reach out to millions of users across the nation. As the penetration of smart phones is increasing with each passing day, we believe that these platforms are the best way to connect with our users. We look forward to reaching out to wider audiences and introducing them to a world of quality gaming experiences.”