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Facing backlash for endorsing Vimal Elaichi, Akshay Kumar apologises

Kumar has issued an apology in which he also promised that he will be mindful in choosing which brands to endorse in the future

Actor Akshay Kumar has issued an apology to his fans after facing a lot of heat for endorsing the Vimal Elaichi brand.

Kumar’s apology comes after days of backlash and trolling over the new Vimal Elaichi ad in which he appeared alongside actors Ajay Devgn and Shah Rukh Khan for the “Zubaan Kesari” campaign.

Kumar said that the reaction of the fans over the past few days had “deeply affected” him and announced that he is taking a “step back”. He also promised to be mindful of his future choices for endorsements.

However, he said that the brand can continue airing the ad till the timeframe of the contract. Also, he announced that he would be donating the entire endorsement fee for it to a “worthy cause”.

Kumar’s post: 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Akshay Kumar (@akshaykumar)

Social media immediately got wind of the apology and while many applauded him for speaking so bravely and accepting his mistake, others continued trolling him for his ad.

On April 16, 2022, Vimal Elaichi had posted the ad introducing Akshay Kumar as its latest brand endorser. The video has garnered over 68 lakh views until today on the platform alone.

Vimal Elaichi - Ajay Devgn | Shahrukh Khan | Akshay Kumar Hindi TVC 40 secs

In an interview given in 2018, Kumar had said that celebrities should not endorse tobacco products. After the Vimal Elaichi ad aired the internet had trolled the actor and reminded him of his earlier statements.

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