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CNN-News18 to bring new show ‘Bits To Billions The Unicorn Story’

The new show will focus on capturing the inspirational journey of Indian start-ups and their journey to becoming Unicorns

English news channel, CNN-News18 is bringing an all-new series, focusing on the rise of a start-up to a unicorn titled ‘Bits To Billions The Unicorn Story’.

Viewers can watch ‘Bits To Billions The Unicorn Story’ on every Saturday, 9:30 pm on CNN-News18.

India is becoming the world's fastest-growing start-up ecosystem and is expected to reach 100 plus unicorns in 2022. In today's world, unicorn start-ups are not as uncommon as before; however, building a unicorn start-up is not easy.

Each episode of the show will bring inside stories of Unicorns, their success, failures, and blood, toil and sweat they have put in to reach the pinnacle of their respective sectors, and what makes them different from other players in the market.

The show will cover their journey from the cafes of Bengaluru to the co-working hubs of Delhi NCR and from the streets of Jaipur to the by-lanes of Coimbatore.

The inside stories of these unicorns will be brought forth by journalist Chandra R Srikanth, Editor-Technology, Start-ups and New Economy, moneycontrol.com. Each episode will showcase some of these founders’ growth stories, who turned their start-ups into unicorns.

Zakka Jacob, Managing Editor, CNN-News18, said, "This show will explain the power of Ideas, Innovation and Experiment in the business, founders’ journeys, and the mettle they have proved to the world by making a bootstrapped business into a billion-dollar empire. This show will also be an inspiration to the budding entrepreneurs of the country and promote the spirit of never giving up ".


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