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bigbasket strengthens market coverage with bbnow & bbexpress

The company is scaling its quick-commerce coverage through the under 20 minutes- bbnow - and under 60 minutes - bbexpress - across cities

bigbasket, a Tata Enterprise and the online supermarket, is now scaling its market coverage in the quick-commerce segment through its bbnow and bbexpress services.

bbnow offers 10-20-minute deliveries within a 1.5-2.5 km radius with access to inventory comprising over 3,000 products. bbexpress offers deliveries within an hour for consumers within a 6-km radius with a choice of over 8,000 products.

bigbasket has built a massive delivery network across India which is constantly expanding. In 2021, the company launched a chain of offline stores of which 90 are operational already.

There are plans to have about 700 more in place by the year-end. bigbasket endeavours to cover the entire spectrum of grocery retail including quick-commerce, physical stores, alongside online grocery sales through the main bigbasket platform. 

Hari Menon, Co-Founder and CEO, bigbasket, said, “Apart from consumers who plan and buy their monthly groceries from bigbasket, there is a huge user base comprising those who make unplanned purchases, top-ups and impulse purchases. For impulse and emergency purchases, the bbnow service with its 10-20-minute delivery window is a great option, and for unplanned buyers who are not in extreme haste, we have bbexpress delivery within an hour of order placement. Our aim is to fulfil consumer needs in an ethical, sustainable, and reliable manner.”

Instead of relying on third-party stores to deliver, the company has built its own network of dark stores. bigbasket’s aim is to deliver as many products as possible, in a safe and logical timeframe to consumers across India.

There is no cap on the number of products that one can order through these platforms, but typical order sizes average between 3-5 products and around Rs 400 for the quick commerce deliveries, as per the company.

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