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ASCI calls for withdrawal of IPL ad featuring cricketer MS Dhoni

The body received a complaint from a road safety organisation which alleged the ad glorifies violation of traffic rules

The Advertising Standards Council of India (ASCI) has called for removal or withdrawal of an Indian Premier League (IPL) ad featuring former Team India skipper and Chennai Super Kings player MS Dhoni.

A complaint was filed by the Consumer Unity and Trust Society against the ad. It was alleged that the ad is glorifying a violation of traffic rules. 

In the ad, Dhoni is playing the role of a bus driver, who abruptly stops the bus in the middle of a busy road. When people question this, he points out at a TV that is telecasting an IPL match.

When a traffic police officer questions him, the cricketer replies, ‘Super over’ is on. To which the police officer smiles and moves on. A voice-over of the cricketer then says “Ye Tata IPL hai, ye pagalpan ab normal hai.”

ASCI has taken note of the complaint and asked the advertiser, the IPL in this case, to withdraw the ad.

Manisha Kapoor, Director General, ASCI said, “We have asked them to change or withdraw the ad. The advertiser has time till the 20th (April) to withdraw the ad after which they can appeal the decision or choose to withdraw it.” 

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