Anil Kapoor & Sachin Tendulkar reminisce about their BEST buses' journeys in 'Pudhe Chala' campaign

The Brihanmumbai Electric Supply and Transport (BEST) Undertaking has launched two brand films under the ‘Pudhe Chala’ campaign. Made by filmmaker Abhinay Deo, the stars of the film Sachin Tendulkar and Anil Kapoor talk us through their nostalgia for their BEST bus journeys from their younger days.

BEST said in a statement that Tendulkar, Kapoor, Deo and his production team Ramesh Deo Productions (RDP), and Burman, waived their fees for this project. The creative agency on the project, Siriti, also waived their fees.

The campaign has been executed in partnership with Chalo, BEST’s technology partner in implementing the ‘NCMC Compliant Digital Tickets Solution’.

In the films, Tendulkar recalls how he used to take a bus early morning to reach Shivaji Park for cricket practice on time; and Kapoor reveals that he took buses from his then Chembur home to studios and auditions across Mumbai. Both stars generously volunteered details of their real-life bus experiences, which were crafted into the script. Both end the films by saying that BEST helped them move ahead in life and achieve their dreams, and highlight that now BEST itself is moving ahead with its new digital travel services.

Teasers for this campaign were launched on April 2, 2022, on Gudi Padwa. The teaser films garnered a huge response with more than six lakh views and more than 10 lakh likes and shares on social media.

The ‘Pudhe Chala’ campaign was launched on December 21, 2021, and has seen tremendous response from the people of Mumbai, with the BEST Chalo mobile app clocking more than 10 lakh downloads in just 3 months.

The films:

Sachin Tendulkar (Marathi):

Sachin Tendulkar (Hindi):

Anil Kapoor (Hindi):

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