Amagi announces VOD orchestration solution for content owners

Amagi, the company which provides cloud-based SaaS technology for broadcast and connected TV, has announced the general availability of Amagi On-Demand, its content management solution for orchestrating Video-On-Demand (VOD) content workflows.

As per the company, the product has already seen successful deployments from early adopters.

The company said that the product uses cloud automation to make every stage of the online content lifecycle - ingestion, transcoding, and delivery to multiple vMPVD, OTT, and Free ad-supported streaming TV platforms - simple for the user.

Amagi On-Demand offers an ‘ingest-once-for-multiple-deliveries’ option to content owners. Once a content asset is ingested on Amagi On-Demand, it can be stored and normalised for any number of deliveries in the future, considerably reducing the time taken to bring VOD content assets for viewing, as per the company.

The product also tailors content formats to suit each platform’s unique requirements, removing the burden of managing disparate delivery specs for content owners.

“The product’s source conversion feature is a tremendous asset for content owners who wish to take advantage of the opportunities in VOD without having to upgrade their technology,” said KA Srinivasan, Co-founder, Amagi. “Add to that the easy access and real time alerts to the workflow metrics that empower content owners to run their operations without any glitches. All these while making their content accessible on all the leading streaming platforms!”

Amagi On-Demand also integrates with Amagi Cloudport, the broadcast-grade channel playout platform, and Amagi Thunderstorm, the dynamic server-side ad insertion platform, providing a unified solution to customers.

Amagi will be showcasing its products at NABSHOW 2022 in Las Vegas.

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