Zee TV creates 'fan-sourced world record', among other activities, for 'DID L'il Masters Season 5' launch

Ahead of the launch of season 5 of its popular dance reality show DID L’il Masters, Zee TV has gone to great lengths to promote it. The new season will premiere on March 12 and air on Saturdays and Sundays at 9 pm, on the channel.

In the run-up to the launch of ‘DID L’il Masters Season 5’, the channel set out on a marketing blitzkrieg across the country.

The highlight initiative was the fan-sourced 360-degree dance video mosaic on the streets of Mumbai. The idea provided passionate dancers an opportunity to express their undying love for dance while being captured by a 360-degree rotating camera. 

Each such 360-degree dance video of a DID buff dancing their hearts out made its way into a 30 feet x 11 feet video mosaic. The three-day activity that commenced on March 5 at Bandra's Carter Road Promenade, witnessed a total of 1500+ entries by March 7, thus paving way for the channel to make an entry into the International Book of Records. 

The judge of the show, actor Sonali Bendre too participated in this activity by recording the final video to register a world record of the ‘World’s biggest 360-degree Video Mosaic’ using maximum, unique 360-degree videos sourced within 72 hours. 

Zee TV also collaborated with GiveIndia to host dance workshops for underprivileged kids supported by the platform in Varanasi, Ahmedabad and Nagpur. While the three DID L’il Masters skippers- Vaibhav Ghuge, Vartika Jha and Paul Marshal demonstrated simple choreography for the kids to follow, it was the unbridled joy and innocent love for dancing on each of their faces that that made the workshops a success.

As part of this initiative, DID L’il Masters is raising fund to educate and empower underprivileged children.

The channel is making a request to viewers to make contributions through the below link: https://fundraisers.giveindia.org/fundraisers/join-hands-with-dance-india-dance-lil-masters-to-educate-and-empower-underprivileged-children-donate-now .

By encouraging judges and skippers to perform the DID hook step and giving its audience a true flavour of the DID stage via augmented reality screens installed across malls in Delhi, Lucknow, Nashik, and Aurangabad, the channel managed to bring the entire dance community under one roof.

Catering to more than 1 lakh people per day, the channel also used floating OOH in key Mumbai sites, Bandra Worli Sea Link and Juhu beach, for high impact visibility.

The world record-creating fan mosaic is up and available for everyone to visit at the Carter Road Promenade in Bandra (Mumbai).

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