We see gaming as major focus area of our digital content strategy: Vi's Avneesh Khosla

Vodafone Idea has launched a new proposition for gaming enthusiasts in India - Vi Games on the Vi App - in partnership with Nazara Technologies, the diversified gaming and sports media company. Through this association, Vi customers will get access to a wide range of gaming content including popular game titles from various franchises in India on its gaming platform - Vi Games.

The brand will offer an immersive gaming experience with 1200+ android and HTML5 based mobile games across 10 popular genres like - Action, Adventure, Arcade, Casual, Education, Fun, Puzzle, Racing, Sports and Strategy.

According to a report by FICCI-EY report, gaming is one of the biggest segments amongst the entertainment category, estimated to cross 500 million users within 2022 in India. A report prepared by IAMAI in collaboration with OnePlus and RedSeer has estimated that the Indian gaming market is poised to reach $6-7 billion in value by 2025.

A report ‘Digital Reset: Touching a billion Indians’ by Deloitte and CII indicated that the national average time spent by Indian consumers on online gaming is over four hours.

Avneesh Khosla, Chief Marketing Officer, Vi, said, “We are seeing a significant uptake of gaming consumption in India with more than 95% of gaming enthusiasts using the mobile device to enjoy a wide variety of content. Deeper penetration of smartphones and 4G availability has led to meteoric growth and adoption of gaming content making it a popular choice for fun and entertainment. We see gaming as a major focus area of our digital content strategy and we intend to build a comprehensive play encompassing most facets of gaming with the aim of establishing Vi as a preferred destination for both, casual as well as serious gamers. Our partnership with Nazara Technologies will elevate the gaming experience that we offer to our consumers through a wide bouquet of exclusive games available on the Vi app for our users.”

Vi Games has divided gaming content into three categories - Platinum Games, Gold Games and Free Games, on the Vi App:

1. Gold Games will form the largest base of the content library. Vi users can access these games through a Gold Pass offering 30 games for just Rs 50 for postpaid and Rs 56 for prepaid, with a validity of 30 days. Post-paid users with Rs 499 and above plans will be offered five free gold games every month.

2. The Platinum Games will be available on pay per download basis through a Platinum Pass priced at Rs 25 for postpaid and Rs 26 for prepaid.

3. Vi Games will also host 250+ free games on the platform for all Vi customers.

Nitish Mittersain, Founder and Group MD, Nazara Technologies, said, “Gaming is not only the future of entertainment in India but already a key mode of entertainment for hundreds of millions of Indians playing games on their mobile phones every day. Nazara is delighted to work with Vi to bring our entire portfolio of gaming content, esports and interactive entertainment to their larger user base.”

Vi’s Khosla said that the brand will be partnering with more gaming companies apart from Nazara Technologies to bring fresh experiences for their customers. Vi Games will initially have casual gaming content and gradually be developed to host social gaming and even eSports in the future.

Khosla further said that as of now this service is only available for VI users, however, in future, there will be a possibility for other telecom users to access its gaming service.

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