VMLY&R's Alpa Dedhia joins IdeateLabs as Chief Business Officer

IdeateLabs has announced the appointment of Alpa Dedhia as Chief Business Officer. She will be working out of IdeateLabs' Mumbai office.

Dedhia moves from VMLY&R India, where she held the position of EVP - Customer Experience and New Business.

A motivated business leader with more than 16 years of progressive experience in building brands, and building practices around Content at Scale, Digital Business Revenue Optimisation, Video, Social Commerce, and Products and Technology Transformation. She has led marquee client relationships across diverse categories from retail, healthcare, lifestyle, IT, BFSI and FMCG in her extensive career.

Dedhia was previously associated with agencies like VMLY&R India, L&K Saatchi & Saatchi, McCann World Group, Ogilvy & Mather.

Vrutika Dawda, Director, IdeateLabs, said, “We are excited about having Alpa on board. Her extensive experience will help us enrich our clientele across diverse sectors as well as enhance existing client relationships and teams. She will be playing a crucial role in achieving our organisation’s objectives and expansion plans. I welcome Alpa to the team and look forward to creating a delightful experience for our clients and building conversations to create commerce. We are setting up an Innovation Lab at the heart of our operation, and Alpa will form a part of the core team that will drive this."

Dedhia said, "At IdeateLabs, we are building an intersection of Technology and Brand Experiences, using AI, Machine Learning, Consumer Experience Design, and Digital Transformation as key pillars. And that's where I felt the synergy between my passions and skills, and the vision of the team would lead to great work and learning. I love challenges, and IdeateLabs is the ideal platform to explore and overcome them, while setting new benchmarks, along with my enthusiastic and exceptional team.”

As per IdeateLabs it’s further strengthening its leadership team and will soon be announcing some more additions to the senior leadership team.

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