Truecaller has announced the appointment of Ketan Bharati, as Vice-President of Global Marketing Operations, Ashwani Sinha as Vice-President of Global Brand and Raj Mukherjee as the Head of CRM.
The new team members will lead the brand management function and will report to Kari Krishnamurthy, Chief Commercial Officer based in Stockholm, Sweden.
The expansion of the marketing team is a strategic move to strengthen and support the ongoing brand expansion and capitalise on the multiple growth opportunities ahead, as per the company.
Bharati joins Truecaller from Group M (WPP) where he spearheaded multiple projects and was responsible for leading the planning and investments in media for partners. He comes with a career spanning over 15 years in the industry with a rich experience of building media strategy, broadcasting, product and revenue strategy across brands like Vodafone, Star India and Reckitt Benckiser.
Sinha moves to Truecaller from Ogilvy, where he headed the Pernod Ricard business helping its brands break new ground and lead the strategy function for BMW, helping the driving machine hold its own in a chauffeur-driven luxury car market. He has been instrumental in championing growth for some of the world’s most valuable brands, building solid partnerships with all stakeholders and mentoring future leaders.
Mukherjee joins Truecaller from Unacademy after a short sabbatical. He was assistant Vice-President of Customer Experience at Unacademy where he was responsible for developing customer experience strategies, content management, process innovation and trust & safety. He has also worked with brands like PhonePe and LinkedIn in the past.
Further strengthening and realigning the existing talent in the organisation, Manan Shah, earlier Director of Marketing for Truecaller India, will now be leading marketing efforts across India and South East Asia. Shah has been with the brand for close to 6 years and has 18 years of work experience in the brand and marketing industry.
Kari Krishnamurthy said, “ I am extremely happy to have excellent leaders coming on board. It perfectly aligns with our ambition of making our brand much more stronger globally. I also believe Manan's role of handling South East Asia should take our best practices of success in India to replicate in this growth market.”