Travelxp launches its food channel 'Foodxp' in India

Travelxp, the travel channel and OTT platform, has announced the launch of its food channel Foodxp in India.

The channel has been launched on March 1, 2022 with the aim to provide innovative food content to food enthusiasts.  

As per the company, following the success and continuing the legacy of original programming of Travelxp, Foodxp was first launched in the UK on SKY in August 2019 to distribute food-based content. The channel emphasises diversified cuisines and talented, upcoming Indian chefs.  

The channel said that Foodxp has gained huge popularity amongst Indians as well as the local residents of the UK. As per its claims, within a span of 2 years, Foodxp has become one of the Top 10 most viewed food channels in the UK and also received the award of “The Best Asian Food Channel” in the UK in December 2021. 

With more than 1,000+ episodes, the channel offers varied cuisines incorporating delicious dishes from Asia, Europe, America, and all across the world. Be it an appetiser or main course or even a dessert, there is a recipe for all moods and occasions.

One of the distinctive features of Foodxp involves Real-Time food creation, which means the recipes are made outright while shooting the episodes. This feature facilitates users to obtain real-time insights into the recipe.  

The team consists of some of the finest, talented, young as well as experienced chefs including Ajay Chopra, Harpal Sokhi, Vicky Ratnani, Neha Deepak Shah, Kriti Bhoutika, and so forth. The channel will be launched with shows comprising ‘Mix Masala’ by Chef Ajay Chopra, ‘Food Fiesta’ by Chef Kriti Bhoutika, ‘Kuch Teekha Kuch Meetha’ by Chef Neha Shah, ‘The Royal Taste’ by Chef Mirvaan Vinayak, and so on.  

Foodxp is indicative of the kind of content viewers are looking for i.e., food adventures, how-to videos, luscious food recipes, and so forth.  

Nisha Chothani, Director of Travelxp, said, “With Foodxp, we bring what we are recognised globally for world class 100% original programming which is relevant, experiential and informative for the viewers. We aim to make Foodxp the default destination for food just like Travelxp did with Travel.”

Geetika Jain, Creative Director of Fooxp, added, “Food is the only thing that connects people from different cultures. We launched Foodxp with a vision to promote the Indian food and talent globally.  The channel successfully provides an international platform to the brilliant upcoming Indian chefs. Each of the recipe is distinctive and curated by bringing together innovative recipes from across cultures.”

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