Sunfeast releases 'Ye Dhoka Khana Toh Banta Hai' TVC for its new product- 'Bounce Fills'

Sunfeast Bounce has rolled out a TVC to unveil ‘Sunfeast Bounce Fills’, which has a milk creme filling encased in a crunchy orange and strawberry flavoured shell. The ad film ‘Ye dhoka khana toh banta hai’ takes a humorous route to highlight the irresistible nature of the product. 

With this latest addition to the portfolio, Sunfeast Bounce aims to provide a centre filled experience to upgrade the fruit-flavoured sandwich crème consumer.

The film opens on a young boy dressed as an advocate just like his father, putting forth his case of being tricked by his mother all his life. He explains the different stories that his mother used to trick him to eat/drink since the age of three – the excitement of looking at an aeroplane, the promise of becoming a superhero and much more.

The ‘little attorney’ then rests his case claiming that he shall not fall for such stories anymore as he is an adult now and cannot be deceived anymore. His mother then offers him a pack of the new Sunfeast Bounce Fills. The TVC concludes with the ‘young advocate’ relishing the delectable centre-filled milk crème concealed in a crunchy fruit flavoured shell stating “Jab itna tasty ho, toh dhoka khana toh banta hai.” 

Ali Harris Shere, Chief Operating Officer, Biscuits and Cakes Cluster, Foods Division, ITC, said, “Sunfeast Bounce is known for delighting its core TG – children, with innovative offerings in the crème biscuit segment. Consumer immersions also revealed that they are looking for fresh and innovative products in the fruit-flavoured crème space. We picked this up as an opportunity to create excitement in the fruit-flavoured crème segment with a superior centre filled experience. Our all new Sunfeast Bounce Fills has a crunchy Orange/Strawberry flavoured outer shell that makes way into a luscious milk crème filling. With this ad film, we want to illustrate the USP of the new Bounce Fills – a milk crème filled tasty treat that children will find very hard to resist. We hope that consumers will enjoy this latest addition to the Bounce family.” 

The TVC has been released in Hindi and is on air across kids’ channels in India. The ad film will be promoted across social media and YouTube to build awareness on the new offering.

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