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Spikes Asia has announced shortlists for 24 categories for the 35th edition of the awards. As per the shortlist, 101 pieces of work from India have been selected for consideration.
625 pieces of work, from an initial 3,037 entries from 25 countries, have made it to the shortlists and will now compete for one of APAC’s most prestigious creative branded communications accolades.
India managed to secure 8 shortlists in the ‘Brand Experience & Activation’ category, 2 in ‘Creative eCommerce’, 4 in ‘Design’, 11 in ‘Direct’, 3 in ‘Entertainment’, 9 in ‘Film’, 13 in ‘Film Craft’, 3 in ‘Glass: The award for change’, 3 in ‘Healthcare’, 1 in ‘Industry craft’, 3 in ‘Media’, 7 in ‘Mobile’, 3 in ‘Music’, 4 in ‘Outdoor’, 9 in ‘Strategy & Effectiveness’, 8 in ‘PR’, 2 in ‘Print & Publishing’, 3 in ‘Radio & Audio’ and 5 in ‘Social & Influencer’.
India shortlists –
|
Title |
Brand |
Product/Service |
Company |
Sub-category |
|
Brand Experience & Activation – 8 shortlists |
||||
|
The Unfiltered History Tour |
Vice World News |
Vice World News |
Dentsu Webchutney Bengaluru |
Guerrilla Marketing & Stunts |
|
Statue Grooming |
Wild Stone |
Wild Stone Men’s Grooming Range |
McCann INDIA Mumbai |
Guerrilla Marketing & Stunts |
|
The Unfiltered History Tour |
Vice World News |
Vice World News |
Dentsu Webchutney Bengaluru |
Exhibitions/Installations |
|
Red Notice Shop |
Netflix |
Red Notice |
DDB Mudra Mumbai |
Competitions & Promotional Games |
|
Eatqual |
McDonald’s |
McDonald’s |
DDB Mudra Mumbai |
Customer Acquisition & Retention |
|
The Unfiltered History Tour |
Vice World News |
Vice World News |
Dentsu Webchutney Bengaluru |
New Realities & Voice Activation |
|
Red Notice Shop |
Netflix |
Red Notice |
DDB Mudra Mumbai |
Launch / Re-launch |
|
Eatqual |
McDonald’s |
McDonald’s |
DDB Mudra Mumbai |
Social Behaviour |
|
Creative eCommerce – 2 shortlists |
||||
|
Small Business Success Story |
|
Facebook | Meta for Business |
Wunderman Thompson Mumbai |
Social Commerce |
|
Small Business Success Story |
|
Facebook | Meta for Business |
Wunderman Thompson Mumbai |
Single-market campaign |
|
Design – 4 shortlists |
||||
|
The Unfiltered History Tour |
Vice World News |
Vice World News |
Dentsu Webchutney Bengaluru |
Events Storytelling |
|
The Unfiltered History Tour |
Vice World News |
Vice World News |
Dentsu Webchutney Bengaluru |
Spatial & Sculptural Exhibitions and Experiences |
|
Eatqual |
McDonald’s |
McDonald’s |
DDB Mudra Mumbai |
Consumer Goods |
|
Eatqual |
McDonald’s |
McDonald’s |
DDB Mudra Mumbai |
Environmental / Social Impact |
|
Direct – 11 shortlists |
||||
|
Red Notice Shop |
Netflix |
Red Notice |
DDB Mudra Mumbai |
Media / Entertainment |
|
Red Notice Shop |
Netflix |
Red Notice |
DDB Mudra Mumbai |
Use of Ambient Media: Large Scale |
|
The Unfiltered History Tour |
Vice World News |
Vice World News |
Dentsu Webchutney Bengaluru |
Use of Social / Digital Platforms |
|
SOS Ads |
Budweiser |
Budweiser Beer |
Saatchi & Saatchi Propagate Mumbai |
Real-time Response |
|
Axe your Ex |
Tinder India |
Tinder India |
Dentsu Webchutney Mumbai |
Real-time Response |
|
Axe your Ex |
Tinder India |
Tinder India |
Dentsu Webchutney Mumbai |
Co-creation & User Generated Content |
|
The Unfiltered History Tour |
Vice World News |
Vice World News |
Dentsu Webchutney Bengaluru |
Integrated Campaign Led by Direct |
|
The Better Half Recipes |
Swiggy |
Swiggy Instamart |
Dentsu Webchutney Bengaluru |
Social Behaviour |
|
Axe your Ex |
Tinder India |
Tinder India |
Dentsu Webchutney Mumbai |
Breakthrough on a Budget |
|
Eatqual |
McDonald’s |
McDonald’s |
DDB Mudra Mumbai |
Corporate Purpose & Social Responsibility |
|
The Unfiltered History Tour |
Vice World News |
Vice World News |
Dentsu Webchutney Bengaluru |
Market Disruption |
|
Entertainment – 3 shortlists |
||||
|
Netflix India |
Netflix India |
Money Heist Season 5 |
Creativeland Asia Mumbai |
Fiction & Non-Fiction Film: Up to 5 minutes |
|
Pause the bargain |
Axis Bank |
BFSI |
Dora Digs Mumbai |
Fiction & Non-Fiction Film: Up to 5 minutes |
|
Master Ji |
Byju’s |
Byju’s brand film |
Dora Digs Mumbai |
Fiction & Non-Fiction Film: 5-30 minutes |
|
Film – 9 shortlists |
||||
|
Machine-Gun Mouth |
Krafton |
Battlegrounds Mobile India |
DDB Mudra Mumbai |
Media/Entertainment |
|
Twins |
IDFC Mutual Fund |
Mutual Funds |
TBWA/India Mumbai |
Consumer Services / Business to Business |
|
Machine-Gun Mouth |
Krafton |
Battlegrounds Mobile India |
DDB Mudra Mumbai |
Media/Entertainment |
|
Machine-Gun Mouth |
Krafton |
Battlegrounds Mobile India |
DDB Mudra Mumbai |
Social Film |
|
Master Ji |
Byju’s |
Byju’s brand film |
Dora Digs Mumbai |
Social Film |
|
Care Lives on #TouchOfCare |
P&G |
Vicks India |
Publicis Singapore |
Social Film |
|
Care Lives on #TouchOfCare |
P&G |
Vicks India |
Publicis Singapore |
Single Market Campaign |
|
Machine-Gun Mouth |
Krafton |
Battlegrounds Mobile India |
DDB Mudra Mumbai |
Social Behavior |
|
Machine-Gun Mouth |
Krafton |
Battlegrounds Mobile India |
DDB Mudra Mumbai |
Corporate Purpose & Social Responsibility |
|
Film Craft – 13 shortlists |
||||
|
Dove #StopTheBeautyTest |
Dove |
Dove |
Chrome Pictures Mumbai |
Direction |
|
Game responsibly – Battlegrounds Mobile India |
Battlegrounds Mobile India |
Battlegrounds Mobile India |
Early Man Pvt Ltd Mumbai |
Direction |
|
Master Ji |
Byju’s |
Byju’s brand film |
Dora Digs Mumbai |
Direction |
|
Care Lives on #TouchOfCare |
P&G |
Vicks India |
Publicis Singapore |
Direction |
|
The Mirror | UN Aids |
UN Aids |
UN Aids |
Good morning Mumbai |
Direction |
|
Master Ji |
Byju’s |
Byju’s brand film |
Dora Digs Mumbai |
Script |
|
Care Lives on #TouchOfCare |
P&G |
Vicks India |
Publicis Singapore |
Script |
|
Hidden Truth |
Vidya India |
Vidya Helpline for women |
Wunderman Thompson Mumbai |
Script |
|
Master Ji |
Byju’s |
Byju’s brand film |
Dora Digs Mumbai |
Casting |
|
Care Lives on #TouchOfCare |
P&G |
Vicks India |
Publicis Singapore |
Casting |
|
Care Lives on #TouchOfCare |
P&G |
Vicks India |
Publicis Singapore |
Cinematography |
|
Care Lives on #TouchOfCare |
P&G |
Vicks India |
Publicis Singapore |
Editing |
|
Game responsibly – Battlegrounds Mobile India |
Battlegrounds Mobile India |
Battlegrounds Mobile India |
Early Man Pvt Ltd Mumbai |
Sound Design |
|
Glass: The award for change – 3 shortlists |
||||
|
The Nominate Me Selfie |
Political Shakti/The Times of India |
Government Representation |
FCB India Delhi |
Glass |
|
Stayfree Daughter’s Day |
Johnson & Johnson |
Stayfree Sanitary Pads |
DDB Mudra Mumbai |
Glass |
|
The lost daughters |
Sanlaap |
Non-profit organization |
Wunderman Thompson Mumbai |
Glass |
|
Healthcare – 3 shortlists |
||||
|
Stayfree Daughter’s Day |
Johnson & Johnson |
Branded Content & Entertainment: Film, TV and Online Film Content |
DDB Mudra Mumbai |
Brand-led Education & Awareness |
|
Snake |
Prime Indian Hospitals |
Outdoor: Standard |
McCann India Mumbai |
Health Services & Facilities |
|
Memorables |
Nightingale medical trust memorables |
Brand Experience & Activation |
McCann India Mumbai |
Direct to Patient |
|
Industry Craft – 1 shortlist |
||||
|
Eatqual |
McDonald’s |
McDonald’s |
DDB Mudra Mumbai |
Packaging Design |
|
Media – 3 shortlists |
||||
|
SOS Ads |
Budweiser |
Budweiser Beer |
Saatchi & Saatchi Propagate Mumbai |
Use of Social Platforms |
|
The Unfiltered History Tour |
Vice World News |
Vice World News |
Dentsu Webchutney Bengaluru |
Use of Technology |
|
The Better Half Recipes |
Swiggy |
Swiggy Instamart |
Dentsu Webchutney Bengaluru |
Social Behaviour |
|
Mobile – 7 shortlists |
||||
|
The Unfiltered History Tour |
Vice World News |
Vice World News |
Dentsu Webchutney Bengaluru |
Activation by Location |
|
The Unfiltered History Tour |
Vice World News |
Vice World News |
Dentsu Webchutney Bengaluru |
AR |
|
The Unfiltered History Tour |
Vice World News |
Vice World News |
Dentsu Webchutney Bengaluru |
New Realities & Voice Activation |
|
The Unfiltered History Tour |
Vice World News |
Vice World News |
Dentsu Webchutney Bengaluru |
Mobile Websites |
|
The Unfiltered History Tour |
Vice World News |
Vice World News |
Dentsu Webchutney Bengaluru |
Social Content for user engagement |
|
The Unfiltered History Tour |
Vice World News |
Vice World News |
Dentsu Webchutney Bengaluru |
Targeted communication |
|
The Nominate Me selfie |
Political Shakti/ The Times of India |
Government representation |
FCB India Delhi |
Messaging Campaign |
|
Music – 3 shortlists |
||||
|
Netflix India |
Netflix India |
Money Heist Season 5 |
Creativeland Asia Mumbai |
Music Video |
|
Netflix India |
Netflix India |
Money Heist Season 5 |
Creativeland Asia Mumbai |
Fan Engagement / Community Building |
|
Netflix India |
Netflix India |
Money Heist Season 5 |
Creativeland Asia Mumbai |
Use of Original Composition |
|
Outdoor – 4 shortlists |
||||
|
Tiger |
Prime Indian Hospitals |
Covid vaccine awareness from Prime Indian Hospitals |
McCann India Mumbai |
Healthcare |
|
Snake |
Prime Indian Hospitals |
Covid vaccine awareness from Prime Indian Hospitals |
McCann India Mumbai |
Healthcare |
|
Shield |
Prime Indian Hospitals |
Covid vaccine awareness from Prime Indian Hospitals |
McCann India Mumbai |
Healthcare |
|
Red Notice Shop |
Netflix |
Red Notice |
DDB Mudra Mumbai |
Interactive & immersive experiences |
|
Strategy & Effectiveness – 9 shortlists |
||||
|
The Unfiltered History Tour |
Vice World News |
Vice World News |
Dentsu Webchutney Bengaluru |
Use of Mobile & Devices |
|
The Unfiltered History Tour |
Vice World News |
Vice World News |
Dentsu Webchutney Bengaluru |
Use of social & digital platforms |
|
The Unfiltered History Tour |
Vice World News |
Vice World News |
Dentsu Webchutney Bengaluru |
Brave Brands |
|
Lost Votes |
BCCL Publications |
BCCL New Delhi |
BCCL New Delhi |
Brave Brands |
|
H for Handwashing |
Lifebuoy |
Lifebuoy handwashing education |
Lowe Lintas Mumbai |
Multi-market strategy |
|
Ariel #ShareTheLoad long term |
Ariel |
Ariel liquid detergent |
BBDO India Mumbai |
Long-term strategy |
|
Eatqual |
McDonald’s |
McDonald’s |
DDB Mudra Mumbai |
Corporate Purpose & Social Responsibility |
|
Lost Votes |
BCCL Publications |
BCCL New Delhi |
BCCL New Delhi |
Corporate Purpose & Social Responsibility |
|
H for Handwashing |
Lifebuoy |
Lifebuoy handwashing education |
Lowe Lintas Mumbai |
Corporate Purpose & Social Responsibility |
|
PR – 8 shortlists |
||||
|
The Unfiltered History Tour |
Vice World News |
Vice World News |
Dentsu Webchutney Bengaluru |
Content Creation & Production |
|
The Unfiltered History Tour |
Vice World News |
Vice World News |
Dentsu Webchutney Bengaluru |
Innovative Use of Influencers |
|
Eatqual |
McDonald’s |
McDonald’s |
DDB Mudra Mumbai |
Launch / Re-launch |
|
Eatqual |
McDonald’s |
McDonald’s |
DDB Mudra Mumbai |
Corporate Image, Communication & Reputation Management |
|
The Nominate Me Selfie |
Political Shakti/The Times of India |
Government Representation |
FCB India Delhi |
Social Behaviour |
|
The Nominate Me Selfie |
Political Shakti/The Times of India |
Government Representation |
FCB India Delhi |
Breakthrough on a Budget |
|
Eatqual |
McDonald’s |
McDonald’s |
DDB Mudra Mumbai |
Corporate Purpose & Social Responsibility |
|
The Unfiltered History Tour |
Vice World News |
Vice World News |
Dentsu Webchutney Bengaluru |
Market Disruption |
|
Print & Publishing – 2 shortlists |
||||
|
Scarier |
Acko |
Acko insurance |
Acko General Insurance Limited Bangalore |
Consumer Services / Business to Business |
|
Scariest |
Acko |
Acko insurance |
Acko General Insurance Limited Bangalore |
Consumer Services / Business to Business |
|
Radio & Audio – 3 shortlists |
||||
|
The Unfiltered History Tour |
Vice World News |
Vice World News |
Dentsu Webchutney Bengaluru |
Branded Content / Podcasts |
|
The Unfiltered History Tour |
Vice World News |
Vice World News |
Dentsu Webchutney Bengaluru |
Cultural Insight |
|
The Unfiltered History Tour |
Vice World News |
Vice World News |
Dentsu Webchutney Bengaluru |
Market Disruption |
|
Social & Influencer – 5 shortlists |
||||
|
The Unfiltered History Tour |
Vice World News |
Vice World News |
Dentsu Webchutney Bengaluru |
Media / Entertainment |
|
The Family Man Job Hunt |
Amazon Prime Video India |
The Family Man S2 – Amazon Prime Video IN |
Socheers Mumbai |
Media / Entertainment |
|
The Family Man Job Hunt |
Amazon Prime Video India |
The Family Man S2 – Amazon Prime Video IN |
Socheers Mumbai |
Innovative Use of Influencers |
|
The Unfiltered History Tour |
Vice World News |
Vice World News |
Dentsu Webchutney Bengaluru |
Cultural Insight |
|
The Unfiltered History Tour |
Vice World News |
Vice World News |
Dentsu Webchutney Bengaluru |
Market Disruption |
As per Spikes Asia, three new awards have been added this time in response to the region’s shifting creative trends. They are – Creative Data Spike, the Social & Influencer Spike, and the incorporation of the Tangram Awards to form the new Strategy & Effectiveness Spike.
The Tangram Awards have been incorporated into the Spikes Asia Awards to recognise the link between creativity and marketing effectiveness.
106 jurors from locations across APAC and from a wide range of creative industry disciplines and backgrounds have convened remotely to judge entries using the unique LIONS judging platform.
The Spikes Asia 2022 jury consists of 10 members from India with Sneha Iype, Partner, Executive Producer, Nirvana Films, India being the President for Film Craft category.
As per the awards body, the silver, bronze and gold awards will be announced on Wednesday, March 2, 2022 and the Grand Prix and Special Award winners will be announced on the subsequent day on March 3.